5 Steps to Prepare Your Handmade Business for the Holidays 2021

Uncategorized Aug 01, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

Your customers are already shopping for the holidays.

 

I know we’re all thinking of the beach and summer nights at the carnival or by the fire, but believe me - your customers are searching for gifts for Christmas right now.

 

So while you’re enjoying the lazy, hazy days of summer, take some time to prep your business for the busy holiday season. 

 

Here are 5 tips to prepare your handmade business for the holidays.

 

Start your Online Shop (or Improve the One You Already Have)

 

If you’ve been thinking about getting your handmade items online, now is the time to do it! Getting your online shop up and running now gives you the time to work out all the kinks and get it going before the holiday rush.

 

If you’re not quite sure how to do that, my Get Online,...

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Business Mindset 101 for Craft Business Owners

mindset Jul 18, 2021

 Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

Marketing. Pricing. Website. Packaging. These are the business tasks that fill a craft business owner’s days. But what about your business mindset? Is it on your list as well? 

 

The truth is, most business owners fail to see just how important their mindset is to the success of their business. 

 

Think about it: how can your business grow and succeed if YOU don’t believe in it? Why would a stranger fork over their hard-earned money to you if you don’t believe your creations are worth it? 

 

And yet, many of the craft business owners I meet and work with are filled with negative thoughts about their businesses. I hear:

 

  • My creations aren’t good enough to compete.
  • I don’t know how to sell.
  • I don’t want to ask too much for my pieces.
  • No one...
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Finding Hashtags for Your Handmade Business Instagram Posts

social media Jul 11, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

We are gearing up for the Your Blooming Business Challenge, which starts on July 23rd!

 

To get you ready to rock your social media, I have some quick tips for finding hashtags for your Instagram business posts.

 

 

Hashtags on Instagram still play a role in getting eyeballs on your posts. But you can’t throw any hashtags on your post and hope they work.

 

Take some time to research and find the most relevant hashtags for that particular post, and you’ll see the best engagement.

 

Niche Hashtags Equal More Eyes On Your Posts

 

Rather than using super popular hashtags, such as #beautiful, which has over 750 million uses, look for smaller, niche hashtags. These smaller tags will give you a greater chance of being seen on the hashtag’s page. 

 

Just for...

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Get Ready for the Bloom Social Media Challenge!

social media Jul 04, 2021

 

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

Need a little help focusing on social media for your business? I’ve got the perfect thing for you.

 

On July 23rd I’ll be running the Your Blooming Business Challenge! It’s 7 days of tasks that will help you get laser-focused on social media for your handmade business. You’ll get clear on how your current posts are doing, which posts work the best (and which ones don’t), and how you can increase your followers and engagement.

 

As you wait to start the challenge, it’s a good idea to review some of the tips I’ve given in the past so you can hit the ground running. Here’s a round up of my posts on social media - have fun prepping for the challenge and keep an eye out for the challenge sign up!

 

Here's a list of the recommended blog posts, and then...

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How to Do A Social Media Audit for Your Handmade Business

social media Jun 20, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

You know that social media is a “must have” for most businesses these days. It’s the most accessible way to get in front of your potential customers

 

But do you know if you’re attracting the right people? How can you ensure you are posting content that your ideal customer is interested in? 

 

A social media audit is the answer! Reviewing your strategy, growth and content can show you what’s working well and what needs improvement. Don’t be scared - the word “audit” may strike fear in your heart but I promise this is a painless exercise!

 

 Don't worry, this audit is less scary than Thriller!

 

Here’s a quick overview of how to conduct a social media audit for your handmade business.

 

1. Take note of all your social...

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Who Is Your Target Market? Finding Your Perfect Customer

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

I’m just going to put this out there: if you say your products are for “everyone”, then you will never build a handmade business that will succeed.

 

I know - harsh! But this concept is true for EVERY business. Your products will never be for everyone. And finding your specific customer is a must if you want to create a successful business that pays the bills.

 

If you’re just starting your craft business, this is the perfect time to figure out who your target market is. And if you’ve been in business for a while and haven’t figured out who your ideal customers are - you can do it now, and just go forward from here,

 

Don’t get me wrong - this isn’t easy! It’s not a quick job, either. You will probably start with an idea of your perfect customer...

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How to Use Instagram Insights for Your Craft Business

social media Jun 06, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

One of the biggest advantages to having a social media presence is the ability to know who is seeing your posts, where they’re located, what time they’re online and most importantly - which of your posts they interact with the most. You have all this information at your fingertips with Instagram analytics!

 

Today we’re going to walk through how to understand Instagram Insights (which is their name for analytics). We’ll talk about what information you can find, and what is important to know. There are some analytics that don’t really matter, even though they seem important - we’ll discuss those as well.

 

Going through this information can seem overwhelming but once you understand what you’re looking at, you’ll see it’s actually easy to get a nice...

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12 Top Tips to Increase Online Sales for Your Craft Business

 Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

How to boost sales. It’s one of the biggest obstacles for most small business owners. Maybe you need a quick increase in funds, or you’re looking to develop your sales volume for a sustainable amount of time.

 

For online businesses, it can seem even more mysterious. You open a shop online and then...crickets. Where is everyone, and how can you let them know that your fabulous creations exist?

I’ve gathered a dozen top tips to increase online sales for your craft or handmade business. Some will give you a quick influx of cash. Others are more involved, but have the intention of increasing your overall sales over time. You can implement some or all of these and see how your business responds.

 

Let’s get started!



1 Know Your Perfect Customer Well

 

One of the biggest...

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6 Ways to Separate Your Handmade Business Finances

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

It’s very important to separate your business finances from your personal finances.

 

Many craft and handmade business owners sort of "fell" into their businesses. Maybe you started out making things that people loved, and decided to try selling them. And yay! People started buying your creations.

 

 

So you started making more, and then thought about maybe attending a craft show or two. And as your business grew, so did your income and your expenses. Eventually, you realized you have money coming in and out, but it's hard to keep track! 

 

Sound familiar? I get it! Talking about money can make you feel “icky”.

 

 

But when it comes to running a business, you absolutely must have your finances in order. Not only is it important when *cringe* tax time comes...

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3 Things You Need to Know About Your Perfect Customer

growing your business Apr 18, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

It’s 2021, and every business needs to be online.

 

You work hard to lovingly craft and create unique, one of a kind products to wow your customers. Each item is a unique work of art, brought into existence with your own two hands and destined for someone who will love and appreciate it as much as you do. This is your work, your passion, and your joy. 

 

Doesn’t it make sense, then, to show that same level of care when it comes to getting your gorgeous work out into the world? 

 artist working online

 

Connecting with the people who are going to be clamoring for a piece of your bespoke artwork is critical to the long term success of your handmade business...and it’s not nearly as difficult as you may think. 

 

Today more than ever, people are shopping online. With the help of...

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