Holiday Prep 2021: Shipping Deadlines and Supplies

holidays Oct 24, 2021

 Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

As usual, October is flying by and before you know it we’ll all be wrapping gifts and watching Elf a million times!

 

 

The tide definitely turned toward online shopping last year and will continue this holiday season. Hopefully by now you’ve solidified your marketing plan and have a good idea of how much inventory you’ll need. Maybe you’ve even taken holiday photos of your products - go you!

 

Now is the time to make sure you understand what’s happening with shipping this holiday season, and this includes ordering supplies (since shipping applies to the supplies you're receiving as well as the products you're shipping out to customers).



This year the postal service has continued to struggle, going so far as to intentionally slow down first class mail. Add...

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Marketing Content for Handmade Sellers: Capture While You Create

marketing social media Oct 17, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

Ah, October - it’s a time full of fall leaves, pumpkin patches, carnivals and hay rides. But for handmade sellers, it can also be a time full of late nights making our creations in anticipation of a busy holiday season.

 

 

It can be hard to create content for your social media and marketing right now. Even if you’ve prepped your marketing and social media in advance, you will probably have days where you want to share what you’re currently making. 

 

An easy way to do this is to capture photos and videos while you create! 



Many people who follow creators like you are interested in their process as much as in their finished products. They love to see how you create! 

 

Taking photos and videos as you work is the perfect way to share what you do. Even if it seems...

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How to Organize Your Business for Holiday Success

holidays organization Oct 10, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

As we get closer to the crazy, I mean, exciting holiday season, I am trying to set myself up for success. I feel that being organized can truly make or break your business, any time of year. And I want to see you BLOOM this holiday season!

So let’s organize your business for holiday success this year!

 

Declutter Your Space

 

Maybe you let your workspace go over the summer, or maybe you’ve been a busy little elf making lots of product in anticipation of the holiday rush.

 

 I wish it were this easy!

 

Before that rush actually begins, take some time to declutter your workspace. 

 

Put the tools and materials you use most often in a place where they’re easily accessible. Everything else needs it’s own home! Put papers in files where they belong, and come up...

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Getting Ready for Holiday Sales: Your Production Schedule

holidays Oct 03, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

We all know that once October hits, you will blink and the holidays are here. October also signals the start of the holiday sales season.

 

As a craft business owner, this is the time when you should be focused on doing everything you can in anticipation of the rush. The more you can prepare in advance, the easier your busy season will be!

 

Let’s take a look at your holiday production schedule and what you can do to create a process that will help you keep up with your orders.



Check Your Supplies to Cover the Holiday Sales Increase

 

Have you ever been in the zone, cranking out orders and then suddenly realize you’re out of an important supply? You frantically contact your supplier, but because it’s the rush season, they don’t have it in stock. Your stomach drops because...

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Tips for Taking Photos of your Handmade Products for the Holidays

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

Product photography is probably one of the most important tasks that a maker can master if they want to sell their creations online. And when it comes to taking photos of your handmade products for the holidays, you also need to convey the idea that your product will make the perfect gift for someone in their life.

 

Since your customers cannot see and touch your items in person, your photos must be their eyes and hands! Not an easy job. 

 

If you haven’t taken photos of your products in a while, or if you’re just getting started, this is the perfect time to take some new pics with the holidays in mind.

 

 

I’ve gathered the top tips for taking photos of your handmade products especially for the holidays, but many of these tips can be used year round.

 

Get your...

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The Best Planners for Handmade Business Owners 2022

organization Sep 19, 2021

 Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

I just love a good planner! As someone who finds comfort in organizing and list-making, a paper planner is like a security blanket. Plus, I get to be creative with my planner, using color and stickers to make it something I love to look at and work in. And with a new year around the bend, I wanted to find the best planners for handmade business owners! 

 

These planners are my favorites, plus recommendations from other handmade business owners in the Bloom Facebook group

 

Use this list to find the best planner for you and your business, and start the new year with fresh pages and an organized mind!

 

Here we go!

 

My Favorite Planner for My Personal Life: The Happy Planner

 

The Happy Planner is my favorite planner for all my personal organizing, so I had to include...

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Planning Your Holiday Marketing Strategy

holidays marketing Sep 12, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

 We can still feel the warmth of the summer sun on our faces, but now is the time to start planning our holiday marketing strategy!

 

You’ll soon be deep in the handmade trenches, working hard on your creations like the good elf you are. Now is the time to plan your marketing and try to schedule as much of it as possible.

 

By doing it now, you’ll have peace of mind that your marketing is in place, which will also (hopefully) increase your sales during this very important period.

 

I've got some tips and advice for getting your marketing strategy in place for the holidays. My hope is that by taking action now, you'll have a smoother and more successful selling season.

 

Let’s get planning!

 

Think About Where You’d Like to Advertise

 

For many small business...

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How To Build Momentum In Your Business

growing your business Sep 05, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

When I first started selling my jewelry, each sale had me doing a little happy dance. Every time someone decided to spend their money on one of my creations, it was a validation! I was making things that other people loved and wanted to buy. 

 

But in order to make enough money, I needed to build momentum in my business. I had to work for more orders and return customers, because just selling one or two pieces here and there wasn’t going to pay the bills! I needed continuous support and more customers to build the momentum that would turn my handmade jewelry into the business I needed it to be.

 

I’m going to guess and say that if you’re here, it’s because you also want to make your crafts or handmade creations into a business that you can rely on. So here are some tips on...

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5 Tips for Sourcing Materials for Your Handmade Products

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

As a handmade seller, you may find that your cost for materials is cutting into your profit margin. When we first start a craft business, we are usually making just a few items. But as your business grows, you may find the need to purchase your supplies and materials at higher quantities. This is when you’ll need to look into purchasing wholesale.

 

By sourcing your materials and purchasing wholesale, you can lower the total cost of your products, which means you’ll make more money on every sale! 

 

But buying wholesale takes some research. There are a lot of scams and low quality sellers out there. Knowing where to look and what to look out for will help you navigate this world.

 

Let’s get shopping!

 

First Things First - Get a Tax ID

 

Most states will require you...

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How to Research if Your Handmade Items Will Sell Online

 

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

For most artists and craftspeople, there comes a time when a friend or family member will say to you, “you should sell this!” 

 

Maybe you decided to give a local art or craft show a shot, and got a few sales (or maybe a lot!).

 

Moving your handmade items into an online space opens the doors wide open to the world - literally! Which means two things:

 

  1. The potential of selling your items to a large audience is high.
  2. The potential that no one will want to buy your items is also high.

 

 

The truth is, just because you can sell something locally does not automatically mean that the Internet is just waiting to give your their money.

 

So before you hang your virtual shop sign, let’s do some research to see if your handmade items will sell online.

 

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