Planning Your Holiday Marketing Strategy

holidays marketing Sep 12, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

 We can still feel the warmth of the summer sun on our faces, but now is the time to start planning our holiday marketing strategy!

 

You’ll soon be deep in the handmade trenches, working hard on your creations like the good elf you are. Now is the time to plan your marketing and try to schedule as much of it as possible.

 

By doing it now, you’ll have peace of mind that your marketing is in place, which will also (hopefully) increase your sales during this very important period.

 

I've got some tips and advice for getting your marketing strategy in place for the holidays. My hope is that by taking action now, you'll have a smoother and more successful selling season.

 

Let’s get planning!

 

Think About Where You’d Like to Advertise

 

For many small business...

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How To Build Momentum In Your Business

growing your business Sep 05, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

When I first started selling my jewelry, each sale had me doing a little happy dance. Every time someone decided to spend their money on one of my creations, it was a validation! I was making things that other people loved and wanted to buy. 

 

But in order to make enough money, I needed to build momentum in my business. I had to work for more orders and return customers, because just selling one or two pieces here and there wasn’t going to pay the bills! I needed continuous support and more customers to build the momentum that would turn my handmade jewelry into the business I needed it to be.

 

I’m going to guess and say that if you’re here, it’s because you also want to make your crafts or handmade creations into a business that you can rely on. So here are some tips on...

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5 Tips for Sourcing Materials for Your Handmade Products

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

As a handmade seller, you may find that your cost for materials is cutting into your profit margin. When we first start a craft business, we are usually making just a few items. But as your business grows, you may find the need to purchase your supplies and materials at higher quantities. This is when you’ll need to look into purchasing wholesale.

 

By sourcing your materials and purchasing wholesale, you can lower the total cost of your products, which means you’ll make more money on every sale! 

 

But buying wholesale takes some research. There are a lot of scams and low quality sellers out there. Knowing where to look and what to look out for will help you navigate this world.

 

Let’s get shopping!

 

First Things First - Get a Tax ID

 

Most states will require you...

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How to Research if Your Handmade Items Will Sell Online

 

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

For most artists and craftspeople, there comes a time when a friend or family member will say to you, “you should sell this!” 

 

Maybe you decided to give a local art or craft show a shot, and got a few sales (or maybe a lot!).

 

Moving your handmade items into an online space opens the doors wide open to the world - literally! Which means two things:

 

  1. The potential of selling your items to a large audience is high.
  2. The potential that no one will want to buy your items is also high.

 

 

The truth is, just because you can sell something locally does not automatically mean that the Internet is just waiting to give your their money.

 

So before you hang your virtual shop sign, let’s do some research to see if your handmade items will sell online.

 

...

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6 Steps To Getting Your Craft Business Online

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

So you’ve decided it’s time to get your beautiful, unique creations online so people around the world can purchase them? 

 

That is awesome and amazing! Congratulations!

 

 Awe, Baby Biebs!

 

I know it seems like a HUGE undertaking, but I’m here for you, and I’ve got what you need to get your online business started. Take it one step at a time, and you’ll soon be opening your virtual doors to new customers and, more importantly, new sales! 

 

Let’s get this party started!

 

 

1. Decide On What You Want to Sell Online

 

Before you get started, take a look at what you’re making (or what you want to make), and think about how it will sell online. Can you ship it easily / affordably? Is it something you think people will...

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5 Steps to Prepare Your Handmade Business for the Holidays 2021

Uncategorized Aug 01, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

Your customers are already shopping for the holidays.

 

I know we’re all thinking of the beach and summer nights at the carnival or by the fire, but believe me - your customers are searching for gifts for Christmas right now.

 

So while you’re enjoying the lazy, hazy days of summer, take some time to prep your business for the busy holiday season. 

 

Here are 5 tips to prepare your handmade business for the holidays.

 

Start your Online Shop (or Improve the One You Already Have)

 

If you’ve been thinking about getting your handmade items online, now is the time to do it! Getting your online shop up and running now gives you the time to work out all the kinks and get it going before the holiday rush.

 

If you’re not quite sure how to do that, my Get Online,...

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Business Mindset 101 for Craft Business Owners

mindset Jul 18, 2021

 Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

Marketing. Pricing. Website. Packaging. These are the business tasks that fill a craft business owner’s days. But what about your business mindset? Is it on your list as well? 

 

The truth is, most business owners fail to see just how important their mindset is to the success of their business. 

 

Think about it: how can your business grow and succeed if YOU don’t believe in it? Why would a stranger fork over their hard-earned money to you if you don’t believe your creations are worth it? 

 

And yet, many of the craft business owners I meet and work with are filled with negative thoughts about their businesses. I hear:

 

  • My creations aren’t good enough to compete.
  • I don’t know how to sell.
  • I don’t want to ask too much for my pieces.
  • No one...
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Finding Hashtags for Your Handmade Business Instagram Posts

social media Jul 11, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

We are gearing up for the Your Blooming Business Challenge, which starts on July 23rd!

 

To get you ready to rock your social media, I have some quick tips for finding hashtags for your Instagram business posts.

 

 

Hashtags on Instagram still play a role in getting eyeballs on your posts. But you can’t throw any hashtags on your post and hope they work.

 

Take some time to research and find the most relevant hashtags for that particular post, and you’ll see the best engagement.

 

Niche Hashtags Equal More Eyes On Your Posts

 

Rather than using super popular hashtags, such as #beautiful, which has over 750 million uses, look for smaller, niche hashtags. These smaller tags will give you a greater chance of being seen on the hashtag’s page. 

 

Just for...

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Get Ready for the Bloom Social Media Challenge!

social media Jul 04, 2021

 

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

Need a little help focusing on social media for your business? I’ve got the perfect thing for you.

 

On July 23rd I’ll be running the Your Blooming Business Challenge! It’s 7 days of tasks that will help you get laser-focused on social media for your handmade business. You’ll get clear on how your current posts are doing, which posts work the best (and which ones don’t), and how you can increase your followers and engagement.

 

As you wait to start the challenge, it’s a good idea to review some of the tips I’ve given in the past so you can hit the ground running. Here’s a round up of my posts on social media - have fun prepping for the challenge and keep an eye out for the challenge sign up!

 

Here's a list of the recommended blog posts, and then...

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How to Do A Social Media Audit for Your Handmade Business

social media Jun 20, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

You know that social media is a “must have” for most businesses these days. It’s the most accessible way to get in front of your potential customers

 

But do you know if you’re attracting the right people? How can you ensure you are posting content that your ideal customer is interested in? 

 

A social media audit is the answer! Reviewing your strategy, growth and content can show you what’s working well and what needs improvement. Don’t be scared - the word “audit” may strike fear in your heart but I promise this is a painless exercise!

 

 Don't worry, this audit is less scary than Thriller!

 

Here’s a quick overview of how to conduct a social media audit for your handmade business.

 

1. Take note of all your social...

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