We’re in week 6 of bootcamp, and hopefully you’ve picked up a few nuggets of wisdom about how you can get the nuts and bolts of your business set up. To review, we’ve covered how to decide if you can sell, pricing your products, naming your business, tracking your money, and accepting payments.
Social media is a great way to get some quick and easy awareness of your business. E-V-E-R-Y-B-O-D-Y and their mother (literally) is on at least one social media platform, and chances are they have seen and purchased something after they saw a post.
The “Big 3” social media platforms that have the most users are:
I’d be willing to bet that you have an account on at least ONE of these platforms, likely 2 or all 3. On each of these platforms, you can create a free business account for your handmade business.
If you haven’t already, it's time to start foraging out into the world of posting your creations for your audience to ooh and aah over.
Here’s the truth of the matter: you can’t be everywhere all the time, ESPECIALLY when you are just starting out. 10+ years into this business and I still can only really manage 1, maybe 2 of these platforms with any regularity.
Well...you have to know WHO your perfect customer is and find out where they are spending time. Knowing your customer and speaking to that ONE person might sound counter-intuitive, but BELIEVE ME, this is an exercise that will open your eyes to the possibilities of working a niche and connecting on a level that brings you raving fans and loyal repeat buyers.
There are many schools of thought on this, but in my experience and in my observations of many other businesses, knowing who you are speaking to with your product and your marketing (i.e., your social media posts) and consistently showing up where THEY show up is sowing the seeds for long-term success.
Side note:If you haven’t identified this “perfect customer” yes, I’ve got a free 5 day challenge where you can start to dig deep into finding the people who will soak up every bit of crafty goodness that you create.
If you have no idea where to start and no idea what to do, I recommend these steps: