Handmade Business Holiday Selling Tips - 2021

holidays Nov 21, 2021

‘Twas the week of Thanksgiving

And all through your craft space

Not a supply was missing

Not a thing out of place

 

Your website is stocked

With your handmade delights

And visions of sales

Keep you up through the nights..."

 

I could go on, but you get the idea! 

 

Has the holiday panic set in? 

 

I know you are busy with holiday preparations, so this week’s blog post is just a quick, last-minute checklist to make sure you are ready to have your best handmade holiday selling season ever!



Supplies - have you ordered what you needed, and has it arrived yet? Remember shipping is going to take time, make sure you keep track of outstanding items that have yet to arrive.

 

Inventory - make sure you have a plan on how to track your inventory. It can be tricky when you’re selling in multiple places! Keep track of sales and make sure your numbers are updated on your websites.

 

Photos - are all your holiday photos done and...

Continue Reading...

Email Marketing Strategy for the Holiday Season 2021

email marketing holidays Nov 14, 2021

 The pumpkins are still on our front steps, but your customers are already thinking about Christmas and holiday shopping. 

 

Especially with the news of shipping delays, holiday shoppers are not wasting any time. And neither should you!

 

 

NOW is the time to reach out to your email list and start getting them excited about your holiday offerings.

 

Here are some last minute steps you can take to get your email marketing strategy set for the holiday season.

 

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

Create a Gift Guide

 

Put together a small gift guide featuring your products and send it out to your email list. Help them see how they can gift your items to their friends and family.

 

Put them in categories such as “gift for him”, “gifts for _____ lovers”, “gifts for...

Continue Reading...

Top Tips for Social Media Holiday Marketing for Handmade Businesses

 

Whether you’re one of those people who put up their Christmas tree on Halloween night, or you wait until December, as a Handmade Business owner there’s no denying that the holidays are here.

 

two men dressed as christmas wrapping paper dancing

 

You may be in the midst of making inventory, but don’t forget your marketing strategies! 

 

We’ve been talking about marketing for the holidays for a while now, but this week is the time to put the finishing touches on your plans, especially your social media holiday marketing.

 

Time to put “the star on the tree”, as they say. (Do they say that? If not, they should!)

 

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

Remember the Purpose of Social Media Marketing

 

Your marketing plans most likely have several “branches”. You may have email marketing, social media, and maybe an...

Continue Reading...

Black Friday / Small Business Saturday / Cyber Monday Prep for Handmade Businesses

holidays Oct 31, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

Are you feeling the rush (and the crunch) of the holiday season that’s quickly approaching? 

 

 

Hopefully by now, you’ve:

 

 Organized your workspace

 

 Planned out your marketing strategy

 

 Have new photos of your products, some with a holiday theme

 

 Set your production schedule

 

 And created your shipping deadlines and ordered your supplies



If you haven’t checked these boxes off yet, don’t panic! Each blog post link gives you tips to get them done. Do what you can!

 

Now it’s time to put it all together, get your marketing going, and start filling those orders!

 

The Black Friday through Cyber Monday weekend is THE busiest shopping weekend of the year, both on and off-line.

 

While online shopping...

Continue Reading...

Holiday Prep 2021: Shipping Deadlines and Supplies

holidays Oct 24, 2021

 Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

As usual, October is flying by and before you know it we’ll all be wrapping gifts and watching Elf a million times!

 

 

The tide definitely turned toward online shopping last year and will continue this holiday season. Hopefully by now you’ve solidified your marketing plan and have a good idea of how much inventory you’ll need. Maybe you’ve even taken holiday photos of your products - go you!

 

Now is the time to make sure you understand what’s happening with shipping this holiday season, and this includes ordering supplies (since shipping applies to the supplies you're receiving as well as the products you're shipping out to customers).



This year the postal service has continued to struggle, going so far as to intentionally slow down first class mail. Add...

Continue Reading...

Marketing Content for Handmade Sellers: Capture While You Create

marketing social media Oct 17, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

Ah, October - it’s a time full of fall leaves, pumpkin patches, carnivals and hay rides. But for handmade sellers, it can also be a time full of late nights making our creations in anticipation of a busy holiday season.

 

 

It can be hard to create content for your social media and marketing right now. Even if you’ve prepped your marketing and social media in advance, you will probably have days where you want to share what you’re currently making. 

 

An easy way to do this is to capture photos and videos while you create! 



Many people who follow creators like you are interested in their process as much as in their finished products. They love to see how you create! 

 

Taking photos and videos as you work is the perfect way to share what you do. Even if it seems...

Continue Reading...

How to Organize Your Business for Holiday Success

holidays organization Oct 10, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

As we get closer to the crazy, I mean, exciting holiday season, I am trying to set myself up for success. I feel that being organized can truly make or break your business, any time of year. And I want to see you BLOOM this holiday season!

So let’s organize your business for holiday success this year!

 

Declutter Your Space

 

Maybe you let your workspace go over the summer, or maybe you’ve been a busy little elf making lots of product in anticipation of the holiday rush.

 

 I wish it were this easy!

 

Before that rush actually begins, take some time to declutter your workspace. 

 

Put the tools and materials you use most often in a place where they’re easily accessible. Everything else needs it’s own home! Put papers in files where they belong, and come up...

Continue Reading...

Getting Ready for Holiday Sales: Your Production Schedule

holidays Oct 03, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

We all know that once October hits, you will blink and the holidays are here. October also signals the start of the holiday sales season.

 

As a craft business owner, this is the time when you should be focused on doing everything you can in anticipation of the rush. The more you can prepare in advance, the easier your busy season will be!

 

Let’s take a look at your holiday production schedule and what you can do to create a process that will help you keep up with your orders.



Check Your Supplies to Cover the Holiday Sales Increase

 

Have you ever been in the zone, cranking out orders and then suddenly realize you’re out of an important supply? You frantically contact your supplier, but because it’s the rush season, they don’t have it in stock. Your stomach drops because...

Continue Reading...

Tips for Taking Photos of your Handmade Products for the Holidays

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

Product photography is probably one of the most important tasks that a maker can master if they want to sell their creations online. And when it comes to taking photos of your handmade products for the holidays, you also need to convey the idea that your product will make the perfect gift for someone in their life.

 

Since your customers cannot see and touch your items in person, your photos must be their eyes and hands! Not an easy job. 

 

If you haven’t taken photos of your products in a while, or if you’re just getting started, this is the perfect time to take some new pics with the holidays in mind.

 

 

I’ve gathered the top tips for taking photos of your handmade products especially for the holidays, but many of these tips can be used year round.

 

Get your...

Continue Reading...

The Best Planners for Handmade Business Owners 2022

organization Sep 19, 2021

 Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

I just love a good planner! As someone who finds comfort in organizing and list-making, a paper planner is like a security blanket. Plus, I get to be creative with my planner, using color and stickers to make it something I love to look at and work in. And with a new year around the bend, I wanted to find the best planners for handmade business owners! 

 

These planners are my favorites, plus recommendations from other handmade business owners in the Bloom Facebook group

 

Use this list to find the best planner for you and your business, and start the new year with fresh pages and an organized mind!

 

Here we go!

 

My Favorite Planner for My Personal Life: The Happy Planner

 

The Happy Planner is my favorite planner for all my personal organizing, so I had to include...

Continue Reading...
1 2 3 4 5 6 7 8 9
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.