Who Is Your Target Market? Finding Your Perfect Customer

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

I’m just going to put this out there: if you say your products are for “everyone”, then you will never build a handmade business that will succeed.

 

I know - harsh! But this concept is true for EVERY business. Your products will never be for everyone. And finding your specific customer is a must if you want to create a successful business that pays the bills.

 

If you’re just starting your craft business, this is the perfect time to figure out who your target market is. And if you’ve been in business for a while and haven’t figured out who your ideal customers are - you can do it now, and just go forward from here,

 

Don’t get me wrong - this isn’t easy! It’s not a quick job, either. You will probably start with an idea of your perfect customer...

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How to Use Instagram Insights for Your Craft Business

social media Jun 06, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

One of the biggest advantages to having a social media presence is the ability to know who is seeing your posts, where they’re located, what time they’re online and most importantly - which of your posts they interact with the most. You have all this information at your fingertips with Instagram analytics!

 

Today we’re going to walk through how to understand Instagram Insights (which is their name for analytics). We’ll talk about what information you can find, and what is important to know. There are some analytics that don’t really matter, even though they seem important - we’ll discuss those as well.

 

Going through this information can seem overwhelming but once you understand what you’re looking at, you’ll see it’s actually easy to get a nice...

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12 Top Tips to Increase Online Sales for Your Craft Business

 Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

How to boost sales. It’s one of the biggest obstacles for most small business owners. Maybe you need a quick increase in funds, or you’re looking to develop your sales volume for a sustainable amount of time.

 

For online businesses, it can seem even more mysterious. You open a shop online and then...crickets. Where is everyone, and how can you let them know that your fabulous creations exist?

I’ve gathered a dozen top tips to increase online sales for your craft or handmade business. Some will give you a quick influx of cash. Others are more involved, but have the intention of increasing your overall sales over time. You can implement some or all of these and see how your business responds.

 

Let’s get started!



1 Know Your Perfect Customer Well

 

One of the biggest...

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6 Ways to Separate Your Handmade Business Finances

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

It’s very important to separate your business finances from your personal finances.

 

Many craft and handmade business owners sort of "fell" into their businesses. Maybe you started out making things that people loved, and decided to try selling them. And yay! People started buying your creations.

 

 

So you started making more, and then thought about maybe attending a craft show or two. And as your business grew, so did your income and your expenses. Eventually, you realized you have money coming in and out, but it's hard to keep track! 

 

Sound familiar? I get it! Talking about money can make you feel “icky”.

 

 

But when it comes to running a business, you absolutely must have your finances in order. Not only is it important when *cringe* tax time comes...

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3 Things You Need to Know About Your Perfect Customer

growing your business Apr 18, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

It’s 2021, and every business needs to be online.

 

You work hard to lovingly craft and create unique, one of a kind products to wow your customers. Each item is a unique work of art, brought into existence with your own two hands and destined for someone who will love and appreciate it as much as you do. This is your work, your passion, and your joy. 

 

Doesn’t it make sense, then, to show that same level of care when it comes to getting your gorgeous work out into the world? 

 artist working online

 

Connecting with the people who are going to be clamoring for a piece of your bespoke artwork is critical to the long term success of your handmade business...and it’s not nearly as difficult as you may think. 

 

Today more than ever, people are shopping online. With the help of...

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3 Easy Ways to Have an Online Sales Event

selling online Apr 11, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

If you haven’t noticed, selling online is *kind of* my jam here at Bloom.

 

Don't get me wrong, I LOVE selling at in-person craft markets and fairs. The reality is, though, they are a lot of work, and at this point in history they are no longer as reliable for sales as they once were.

 

One of my favorite ways to infuse the excitement of an in-person market with the ease of online selling is to have what I like to call an ‘online sale event’, or an online show. 

 

Essentially, you are running a sale (not necessarily a discount sale) where you are letting people know that there is something great going on over at your website, and you are inviting them to come and shop. 


Like this, but virtually!

There are several different ways you can go about creating an online sale event...

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5 questions to ask when choosing an ecommerce platform for your handmade business

marketing selling online Apr 04, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

I’m going to come straight out of the gate here with this:

 

For your business to thrive, you must have a way to sell online.

 

If you have previously relied on in-person events such as fairs and markets to sell your work, then 2020 was the not-so-gentle push that you needed to start selling online.

 

There are so many ecommerce platforms to choose from, and when you are trying to decide where to sell online, here are some questions to ask yourself:

 


 

Is the platform user-friendly?

 

Unless you are a “tech person”, having a site that is user-friendly is a non-negotiable. Many of the ecommerce platforms used by handmade sellers are template-based, meaning that you can choose from a selection of pre-designed templates (free or paid) that you can customize for your...

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What Being Consistent Means to Your Handmade Business

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Have you ever heard the phrase “know, like, and trust”? 

There’s an unspoken rule of marketing and sales that says that people buy from who they know, like, and trust. 

Beyond just sales, though, the know, like, and trust factor stands true in pretty much every aspect of our lives. You build up your circle of trusted friends and advisors to learn from and lean on, whether it be for personal friendship or professional guidance.

 

As handmade sellers, we have a unique opportunity to build relationships with our customers due to the intimate nature of our product: a handcrafted item is a literal extension of the person who makes it. This opens up the door to really connect with someone on a more personal level, and in a relationship like that, the ONE thing you have to be is reliable...which...

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Email Marketing & List Building for Makers

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

Ok my friend: it’s time to think about getting back “out there” in the world, which means (maybe) getting back into craft markets, art fairs, and shows.

Yipee yahoo!

 

As you get ready to do this, you will be busy in your crafty space, happily making your beautiful goodies and getting excited to get some cash flow (because...who doesn’t love cash flow?!). 

 

I am going to challenge you, though, to make a little bit of a mindset shift on how you look at shows.

 

Ok, this might be kind of a HUGE mindset shift...but hear me out.

 




I have been in ‘the biz’ of selling at markets since 2010. Sometime around 2017, I started to shift my mindset from “going to this show to make money is my #1 priority” to “going to this show to get new...

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Scheduling Tools for Social Media

organization social media Mar 14, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Makers as entrepreneurs have such a unique set of responsibilities: not only do we have to manage the process of actually physically making our products (while many other product-based businesses simply order theirs), we have to manage all of the ‘business stuff’.

 

One of the most important non-making tasks in this business is content creation. Content is everything that you put out into the world: your social media posts, photos, videos, pins, blog posts, lives, etc.  

 

Part of having a strong online presence is being able to be found by your “Perfect Customer”, which means you have to regularly create and share content that will be enticing to them. I don’t mean just posting pictures of what you make...I’m talking about creating real, genuine conversations that...

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