Time Blocking for Solopreneurs: How Makers get the Time to Make

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

So much to make, so little time. This is the plight of every maker, right?

You are likely a solopreneur, meaning that you have to do ALL of the things…

Making your awesome stuff

Listing your awesome stuff on your website

Telling people about your awesome stuff

Interacting with the people who might buy your awesome stuff

Keeping track of how much you spend and earn in your business

Oh, and having a life outside of your business

 

The truth is, though: we all have the same 24 hours in a day (don’t you kind of HATE when people say that?!), it’s just that we all use it differently. 

 

Running a handmade business, being a business coach, having students, being a wife and a mom, and trying to squeeze in a socially-distanced social life is a true test of my ability to use effective time...

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4 Steps to Clean Up Your Digital Clutter

organization Feb 28, 2021
Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Imagine this: 

You're ready to create some social media posts.

You’re feeling pretty pro right now, because you are going to schedule a few of them ahead of time and really do this whole “content creation” thing.
 
You have pictures saved, you’re gonna link to a few of your products, and you even have a little ‘inspiration’ folder from other posts you like. 
 
You sit down at your computer, open up your folders and…

Oh, yikes.

‘Where did I store that?’

 

‘What did I call that?’

 

I JUST freaking saw this thing...where the $*%! IS it?!


In these days of being ‘paperless’ and digital, it’s easier than ever to completely lose track of all of your digital assets.

 

Side note: I too have been...

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Joanne Hawker's March Meet the Maker 2021

marketing social media Feb 24, 2021

Well well well, we made it through the longest 2 months EVERRRRR!!!!

 

Hopefully March is coming in like a lion, because come April it’s gonna be time to enjoy some nice warm weather.


While we are anxiously awaiting the end of winter and the beginning of a prosperous spring season, Joanne Hawker’s March Meet the Maker challenge is a great way to get connected with your audience and with your fellow makers.

 

March Meet the Maker is a 31 day Instagram challenge that was started by artist Joanne Hawker in 2016. Since then, this challenge has become a bit of a hallmark in the maker’s movement, with thousands of makers around the world participating.

 

The concept is simple: each day there is a different posting prompt, and you post on that day using the hashtag #MarchMeetTheMaker . Not only are the prompts excellent for pushing you to share your story, but you are also creating a bank of valuable content that you can repurpose and share all year long.

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3 Tips for a Quick & Easy Workspace Refresh

organization Feb 16, 2021

So, 2021 is off to a rocky...but not terrible...start!

 

We had a great time at the 2021 Planning Workshop (if you didn’t make it to the planning session live, you can grab the workbook here: it’s never too late to set a plan!).

 

As we are passing the midpoint of this short, chilly month, this is the PERFECT time to get your workspace in order and get ready for the selling season to start to pick back up again.

 

Clearing out the excess junk is both physically and metaphorically cleansing: there are few things quite as inspiring as having a space that welcomes and has room for creativity.


Some quick tips for where to start:

1) Garbage

Sounds like a no-brainer, and that’s because it is. You’ll be shocked at how much of that clutter laying around in your workspace is actually garbage (or recycling). Start there, be ruthless, and chuck the excess.

 

“Level up” challenge: get rid of allll of that broken junk: the stuff you...

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5 Tips for How to Fill up Your Event Schedule (For the Year!)

Well hey there friend, and welcome to the new year!

 

This is such an exciting time for everyone, but ESPECIALLY for handmade business owners like us.

 

January is the perfect time to sit down, set our goals, and lay out our plan for how we are going to achieve them.

 

A MAJOR part of that planning for us is having an event schedule.

 

Now, the new twist on the whole “event schedule” (notice I didn’t say “show schedule”, because it’s not all in-person shows anymore) is that we have to be ready and willing to shift over into an online space for selling if and when events are postponed or cancelled.

 

Looking at what’s going on in the art fair world as well as the rest of the world, it’s my opinion that in-person events aren’t going to make a meaningful comeback (meaning that they will be “on” and well-attended by buyers) until mid to late summer. 

 

That being said, January is still...

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5 Ways to Ease the Pain of Holiday Shipping Delays

customer service shipping Dec 15, 2020

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

So...yeah.

Shipping delays are a really regular part of the holiday season, but in keeping with the 2020 brand, this year it’s EXTRA ridiculous.


On the bright side, part of the reason for these exceptional delays is the overwhelming number of packages that have been sent out...meaning that people have shopped online more than ever! The New York Times reported an estimated 3 billion (yes, that’s billion with a B) packages will be sent by the end of the holiday season.

We’re gonna take that little nugget of info and put it in our back pocket for now, though.


The downside is that packages are definitely delayed across the board. 

Now, for the most part it’s just a couple of days, so it’s not THAT bad if you are getting your orders out right away. 

 

But...depending on the area...

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Making the Most of your Holiday Social Media Posts

I’m going to keep it short and simple this week, because you are in PEAK making time right now and that’s key!

Right now, more than EVER before, there is a huge amount of support out there for handmade businesses...particularly on social media. You are missing a MAJOR opportunity if you don’t get out there and participate in it!

Here are 4 quick tips that you can implement today to get a little bit more traction in the social feeds:

Use Instagram’s Support Small Business sticker to tag your business in your stories 

Use hashtags such as #shopsmall #shoplocal #shophandmade on your product and business-related posts

Use the video and live features on Facebook and Instagram: Facebook strongly favors live video right now and you’ll reach more of your audience

Use the Reels feature on Instagram: it’s new, and they love (and favor!) when you use new features


Since shows and fairs are pretty much at a standstill, I want you to treat your...

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5 Easy Ways to Spruce Up Your Website

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Well hey there crafty friend!

 

You’ve made it through Thanksgiving, and hopefully you are elbow-deep in online orders!

 

I want to take a moment to give you a BIG pat on the back...

...you have done SO MUCH WORK this year to get your handmade business moved over into an online space. 

 

You have probably heard me say “progress over perfection”, and if you have taken my advice, then you have gotten your online spaces up and running before you felt ready.

 

If that is what you have done, then I’m over here cheering for you!

If you are still stuck in the “I don’t know what to do/I’m not ready to be online” space, then consider this your official (gentle) kick in the pants to get moving.


As you move further into the holiday shopping season, it’s...

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Consistency, authenticity, and growth: build your audience with love

Every year on Thanksgiving, my mother will always answer the phone “gobble, gobble!”...and I fully expect that when I call her tomorrow, this is exactly what she will say.

It’s a goofy Thanksgiving tradition that I never really knew I loved until I really started to think about it.

There’s a lot to be said for being consistent: mostly, there is comfort in knowing what to expect...and then delight in having those expectations met!


 

Over these past few weeks and months, I have been shouting from the rooftops the importance of nurturing and engaging your audience. Most of us handmade business owners are used to doing the bulk of our sales at craft shows, art fairs, vintage markets, and the like. 

 Well, 2020 said “nope, not this year!”, so it’s been an uphill climb to get these businesses cranking ahead online...but I’ve seen SO MANY of you amazing artists get out there and DO it. 


 

Messy, imperfect action...

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The Holiday Push

 

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Well well well, it’s just about time for turkey!

This is it: the final week before the official start of the holiday shopping season.

 

I know that you’ve got a LOT of making to do, so I’m gonna keep this short and sweet today by sharing a list of reminders and giving you suggested jumping off points in case you are in that “I have so much to do but I don’t know where to start” mode.


Shipping

The USPS has suggested the following dates as shipping cutoff deadlines for packages to be received by Christmas.

  • USPS Priority Mail Express: Next day, ship by Wednesday, December 23rd
  • Priority Mail: 1-3 days, ship by Monday, December 21st
  • First-class Mail: 1-3 days, ship by Friday, December 18th
  • USPS media mail: 2 to 8 days, ship by Wednesday, December 16th
  • USPS retail ground: 2 to 8...
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