You have OFFICIALLY made it to the end of week 3, and if you weren’t already, you should be feeling like a BOSS.
At this point, you *might* be feeling a little overwhelmed. Last week’s tasks of getting organized were a lot of work, and the idea of creating (and sharing) all of this content can be...a little much.
I absolutely get it. For a long time, this was my basic social media content process:
Now you, my friend, are wayyyyy ahead of the pack already, because you have already started to think about your production/promotion schedule, lay out your content calendar, and batch-create your content.
Say whaaaat?! Yeah, that’s pretty real-deal right there.
It’s coming at you again: today we are going to take yesterday’s content calendar framework and build on that with batching your content.
You may or may not know that, in my own handmade business, I make jewelry. Specifically, I make bespoke statement pieces using upcycled vintage costume jewelry. Nothing can be replicated, as each piece is authentically vintage.
While each individual piece is one of a kind, I batch as much of my work as possible so that I can be efficient, consistent, and productive. For example, when I am making my signature collage necklaces, I will sit with my vintage baubles and create 20-30 collage...
Even if you are already super solid on your content and messaging, it’s always good to take time to review your content and make sure that what you are creating is in alignment with the message that you want to be sending.
Last week, we talked all about organizing and setting systems for yourself and in your business so that you can free up your time and energy to focus on creating.
Social media and email marketing are going to be the two biggest drivers of customer traffic to your website, so it makes sense to say that these are the places where you need to be sharing new content regularly.
A content calendar is a simply a plan for what content you are going to share, where you will share it, and when it will be shared. Today we are talking about a social media content calendar, but you can apply the same...
This includes things like:
Content is an extremely important ingredient in your marketing strategy.
What you put out into the world should attract someone who is your perfect customer and repel someone who is not your perfect customer.
You might be thinking “WHAT?! I don’t want to repel anyone!”
You want your audience to be filled with people who know, like, and trust you...who LOVE every single thing you make and who scramble to be the first in line...
So far, you have worked on getting into a good business mindset, you have gotten some of your most important business elements organized and ready, and now we are ready to get into the juicy fun.
Before we dive into that, though, I wanted to take a step back and talk about something that can sometimes be a stumbling block:
Buzzwords are those weird little words and phrases that people “in the biz” use that can sometimes be...confusing.
Things like “funnel” and “content” and “lead magnet”. The words themselves make sense...but what the heck do they MEAN?!
Today I wanted to put out a little list of the most common “buzzwords” that I see (and use) to hopefully help you to have at least one...
If you had any of these pieces already nailed down then KUDOS to you, you are ahead of the pack! I personally am very good at having my space organized, not so good at having my business-y stuff (like systems) organized. I’m getting there, though!
I wanted to end this week’s challenge with something that you likely already have a plan for: organizing your shipping.
Seriously, though, I am the first to admit that the “back end”, or what I call “business-y stuff” of being a business owner is not the fun part....especially when you are in a business where you get to make cool stuff.
That being said, though, if you want to run this like a business (part time, full time, or otherwise), this is the kind of stuff that just has to get done.
That sounds pretty serious, right?
It’s not as intimidating as it sounds.
If you are anything like me, then your MOST productive times (as...
You are halfway through Week 2: woot woot! Hopefully this challenge is getting you pumped and ready for whatever happens next in your business.
This is something that I personally struggle with: I am definitely a more creative brain, and getting tasks organized and mapped out is something that has always been difficult for me.
There are several different names for organizing the “business” part of your business: “systems”, “SOPs” (which stands for Standard Operating Procedures), “processes”, “process documents”, “workflows” or even a “playbook”. For the purposes of this post, I’m going to use the word “systems”.
Now if that just made you glaze over and stare off into space...come back to me! I know that feeling...just read through this and keep...
“I wish I had more time to (insert task name here)”
“I just have to do X,Y,Z, then I’ll have time to (insert task name here)”
“Once X,Y,Z happens, I’ll have some time to (insert task name here)”
More and more things pop up, things that demand your time and attention. That’s life, right?
One of the things that differentiates craft as a hobby and craft as a business is the mindset of being a business owner. We talked about that last week.
That starts with making it a priority, scheduling time to complete the tasks that go along with business ownership.
Not only time for creating your art (because, lets face it, that’s kind of a big part of the whole “craft as a...
Here’s a (digital and socially-distanced) high-five for continuing to show up for the challenge. I see you out there, “walking the walk” and “talking the talk” of a truly successful creative business owner. You are in the right place!
Last week was all about getting yourself in the right mindset for success. It is SO much harder for you and your business to be successful if you are constantly doubting whether or not it’s possible. Coming at this as though success is an inevitability will give you a straight path to the finish line.
Getting yourself and your business sorted out now is going to be extremely valuable as your business grows. Take it from me: trying to organize after the fact is much more difficult!
There are four major areas of organization that we are going to discuss: