Pivot to Profit Week 3 Day 5: Scheduling your Content

Friday Fri-yay!

You have OFFICIALLY made it to the end of week 3, and if you weren’t already, you should be feeling like a BOSS.

 

At this point, you *might* be feeling a little overwhelmed. Last week’s tasks of getting organized were a lot of work, and the idea of creating (and sharing) all of this content can be...a little much.

 

I absolutely get it. For a long time, this was my basic social media content process:

The circle of shame. It can be applied to many processes in life, lol...being an adult is hard.

 

So what’s the secret to breaking this circle?

 

Planning.

 

Now you, my friend, are wayyyyy ahead of the pack already, because you have already started to think about your production/promotion schedule, lay out your content calendar, and batch-create your content.

 

Say whaaaat?! Yeah, that’s pretty real-deal right there.

 


 

The next step in saving yourself a LOT of time is pre-scheduling your...

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Pivot to Profit Week 3 Day 4: Batching your Content

Well hellooooooo Thursday! You are really a challenge rockstar, ya know that?!

Snaps for showing UP, because this challenge really is a lot of work.

I’m going to have to go back through the posts for this week and see how many times I said the word “content”...( I see a party game potential here!)

It’s coming at you again: today we are going to take yesterday’s content calendar framework and build on that with batching your content.

 


 

You may or may not know that, in my own handmade business, I make jewelry. Specifically, I make bespoke statement pieces using upcycled vintage costume jewelry. Nothing can be replicated, as each piece is authentically vintage. 

 

While each individual piece is one of a kind, I batch as much of my work as possible so that I can be efficient, consistent, and productive. For example, when I am making my signature collage necklaces, I will sit with my vintage baubles and create 20-30 collage...

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Pivot to Profit Week 3 Day 3: “What is a Content Calendar?”

Boy, yesterday was a real eye-opener, wasn’t it?

Even if you are already super solid on your content and messaging, it’s always good to take time to review your content and make sure that what you are creating is in alignment with the message that you want to be sending.


Last week, we talked all about organizing and setting systems for yourself and in your business so that you can free up your time and energy to focus on creating. 

Today, we are talking about your social media content calendar and why it’s important to have one.

Social media and email marketing are going to be the two biggest drivers of customer traffic to your website, so it makes sense to say that these are the places where you need to be sharing new content regularly.

A content calendar is a simply a plan for what content you are going to share, where you will share it, and when it will be shared. Today we are talking about a social media content calendar, but you can apply the same...

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Pivot to Profit Week 3 Day 2: “What is Content?”

If you read yesterday’s challenge post, then you already know what content is!

For the sake of being repetitive (because practice makes perfect, right?), content includes anything valuable that you put out into the world to be consumed by a reader/viewer.

 

This includes things like:

  • Social media posts (both the picture/graphic and the wording)
  • Blog posts
  • Emails
  • Signage (if in person)

Now that’s pretty generic information, and chances are you already knew at least some of that.


Content is an extremely important ingredient in your marketing strategy. 

What you put out into the world should attract someone who is your perfect customer and repel someone who is not your perfect customer. 


You might be thinking “WHAT?! I don’t want to repel anyone!”

Except...yes, you do want that.

You want your audience to be filled with people who know, like, and trust you...who LOVE every single thing you make and who scramble to be the first in line...

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Pivot to Profit Week 3 Day 1: A Breakdown of Buzzwords

First things first:

You made it to week 3 of the challenge!!!!!!

 Cue the confetti, I am celebrating YOU right now!


So far, you have worked on getting into a good business mindset, you have gotten some of your most important business elements organized and ready, and now we are ready to get into the juicy fun.

Week 3 of the challenge is all about scheduling and content. 

Before we dive into that, though, I wanted to take a step back and talk about something that can sometimes be a stumbling block: 

Buzzwords.

Buzzwords are those weird little words and phrases that people “in the biz” use that can sometimes be...confusing. 

 

Things like “funnel” and “content” and “lead magnet”. The words themselves make sense...but what the heck do they MEAN?!

 

Today I wanted to put out a little list of the most common “buzzwords” that I see (and use) to hopefully help you to have at least one...

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Pivot to Profit Week 2 Day 5: Organizing your Shipping

Big things are happening! You might be feeling just a *tad* overwhelmed with all of these organizational tasks this week...which I TOTALLY get. 

It’s a lot. 

If you had any of these pieces already nailed down then KUDOS to you, you are ahead of the pack! I personally am very good at having my space organized, not so good at having my business-y stuff (like systems) organized. I’m getting there, though!

 


 

I wanted to end this week’s challenge with something that you likely already have a plan for: organizing your shipping.

 

As you ramp up to the busy fall and holiday sales season, your shipping system needs to be running like a well-oiled machine. That means:

  1. Having all of the shipping supplies that you might need on hand
  2. Having all of these supplies corralled into the same place (a “shipping station” if you will
  3. Having a “system” for packing your products that ensures consistency, quality, and the best possible...
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Pivot to Profit Week 2 Day 4: Organizing a Production Schedule

Well helloooooo there! Yesterday’s challenge topic was a doozie, so the fact that you are here reading this tells me that you are in it to win it with your handmade business.

I’ll just be over here celebrating your success!


 

Seriously, though, I am the first to admit that the “back end”, or what I call “business-y stuff” of being a business owner is not the fun part....especially when you are in a business where you get to make cool stuff. 

 

That being said, though, if you want to run this like a business (part time, full time, or otherwise), this is the kind of stuff that just has to get done.

Today, we are going to get back into the fun side of organizing with something that is going to be your best friend in these coming months: setting up a production schedule.

 

That sounds pretty serious, right?

 

It’s not as intimidating as it sounds.

 

If you are anything like me, then your MOST productive times (as...

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Pivot to Profit Week 2 Day 3: Task Organization & Systems

You are halfway through Week 2: woot woot! Hopefully this challenge is getting you pumped and ready for whatever happens next in your business.

Since this is the week of organizing, today we are going to dive into getting your business tasks organized.

 

This is something that I personally struggle with: I am definitely a more creative brain, and getting tasks organized and mapped out is something that has always been difficult for me.

 


 

There are several different names for organizing the “business” part of your business: “systems”, “SOPs” (which stands for Standard Operating Procedures), “processes”, “process documents”, “workflows” or even a “playbook”. For the purposes of this post, I’m going to use the word “systems”.

 

Now if that just made you glaze over and stare off into space...come back to me! I know that feeling...just read through this and keep...

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Pivot to Profit Week 2 Day 2: Mapping your Time

Raise your hand if you’ve ever uttered the following phrases:

 

“I wish I had more time to (insert task name here)”

 

“I just have to do X,Y,Z, then I’ll have time to (insert task name here)”

 

“Once X,Y,Z happens, I’ll have some time to (insert task name here)”

Except...that time never really seems to come.

 

More and more things pop up, things that demand your time and attention. That’s life, right?

 

One of the things that differentiates craft as a hobby and craft as a business is the mindset of being a business owner. We talked about that last week.


The next thing that differentiates hobby from business is treating it like a business.

 

That starts with making it a priority, scheduling time to complete the tasks that go along with business ownership.

 

Not only time for creating your art (because, lets face it, that’s kind of a big part of the whole “craft as a...

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Pivot to Profit Week 2 Day 1: Organizational Styles

Welcome to Week 2 of the 2020 Holiday Prep Challenge: Pivot to Profit!

 

Here’s a (digital and socially-distanced) high-five for continuing to show up for the challenge. I see you out there, “walking the walk” and “talking the talk” of a truly successful creative business owner. You are in the right place!

Last week was all about getting yourself in the right mindset for success. It is SO much harder for you and your business to be successful if you are constantly doubting whether or not it’s possible. Coming at this as though success is an inevitability will give you a straight path to the finish line.


This week, it’s about organization. 

 

Getting yourself and your business sorted out now is going to be extremely valuable as your business grows. Take it from me: trying to organize after the fact is much more difficult!

 

There are four major areas of organization that we are going to discuss:

  1. Organizing your schedule...
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