It's Time: Get Your Workspace Organized for Maximum Crafty Capacity!


I am going to make a sweeping statement here: 

As a creative entrepreneur and artist, the thought of organizing your workspace makes you feel either

  1. Excited
  2. A little bit sick

Yes, it can be both.


You are a business owner, and with that comes the need for a dedicated workspace. If you are like most of us, you are working from some space within your home (and if you have an outside studio, kudos to you!). 

For many years, I lived in a very small one bedroom condo. Since it was just me, the area that would normally be my dining area (it wasn’t even a room, just a corner of the big main room I had) served as my workspace. 

You know what? That little corner worked just fine. It’s not about the amount of space, it’s about what you do with it.

Now I’m not suggesting that you go all “Marie Kondo” on your space, but I will say that it is imperative that you have a dedicated space that is organized and ready for work.


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Pivot to Profit Week 1 Day 5: Setting an Affirmation

I am officially congratulating you for doing some suuuuper heavy emotional lifting during this challenge week!

You are showing up and doing the hard work, and I promise you, it is going to pay off in your business. 


You have dug deep into yourself and (hopefully) have started to get comfortable in the driver’s seat of your future. 

In preparation for next week’s challenge topic (organization!), and beyond, you are going to take some time and create some affirmations!


An affirmation is a simple, positive statement that you make, declaring your goal as though you have already reached it. Put another way, you say your goal out loud as if it was already true. 


It’s a practical, reachable goal, that you can attain by following through with an actionable plan. 


Now this might sound a little “woo woo”...and it kind of is. 


Stick with me, though.


There are 4 basic steps you go through to make...

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Pivot to Profit Week 1 Day 4: Abundance vs Scarcity Mindset

Well helloooooo there! It’s day 4 of the challenge and you are right on time. 


This week has been awesome! So far, you have established that 1) you have serious biz goals, 2) you ARE a boss, and  3) you will be addressed as a boss. 

Now that you are firmly seated in the driver’s seat, I want to talk to you about a popular mindset topic:

Abundance mindset versus scarcity mindset.

You may have heard the terms “abundance mindset” and “scarcity” mindset in the past...this whole mindset thing seems to have just popped up on the radar in recent years despite having always been a very real part of life.

An abundance mindset means that you operate from a place of focusing on the limitless possibilities in life without entertaining the negativity that might try to get in the way. 


It means that you know that there is room for everyone at the table, and that someone else’s successes or failures do not (in any way)...

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Pivot to Profit Week 1 Day 3: Confidence as an Entrepreneur

Ok, now you are officially on a’s day 3 and, by now, you should be starting to get really excited about the possibilities that lay ahead!

I really can’t stress this enough to you: showing up for yourself and for your business really does lay the foundation for everything that lies ahead. You simply cannot do great things until you show up...and that’s exactly what you are doing now. Doesn’t it feel good?!

I want to take today’s post to talk with you about confidence.

Now, I would be remiss if I didn’t mention here that all artists struggle with confidence in our’s just part of the process. I’ve been in this game 10 years, and I still get that “meh” feeling sometimes when I’m creating.

That’s not what this post is about, though. 

This post is about confidence in yourself as an entrepreneur (I also kind of love the term craftpreneur...but I digress)

Yes, if you are reading this post, you...

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Pivot to Profit Week 1 Day 2: Get some inspiration

Well hello again my friend!  Sending another virtual high-five to you...look at you showing up for day 2 like a BOSS!

Hopefully yesterday’s exercise got you thinking some pretty exciting thoughts: dreaming about what can happen is a great way to spark inspiration.


Speaking of you are going to be intentional about choosing your muses and how to learn from the pros. 

Today’s Task:

I want you to go out and find three businesses that totally inspire you: these would be the businesses that you would love to be in charge of. Their energy resonates with you: a mere peek at their website makes you feel like they are speaking directly to you.  

These businesses don’t necessarily need to be in your niche or industry, we are going more for an overall vibe here (#goals). Things to consider (and jot down in your challenge workbook):

  1. How does their messaging/website make YOU feel as a potential customer?
  2. What exactly is it that...
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Pivot to Profit Week 1 Day 1: You ARE in the Right Place!


It’s Day 1 of the 2020 Holiday Prep Challenge Pivot to Profit, and I want to start off by saying that you should pause and give yourself a serious high-five for showing up.

This week, we are going to talk all about mindset, which is a slightly “woo woo” way of saying that you’re gonna get jazzed up about all of the awesome things that you are about to do in your business.

You ARE in the right place if:

You want to gain the confidence you need in order to get your crafty empire growing

You have foraged out into the world of online sales, but you know you there’s room to ramp it up

You *normally* would have your weekends full of art fairs, craft shows, and/or barn sales...but...2020 (cue the sad music)

Your time is limited and you want to know EXACTLY how to maximize your precious minutes without spinning your wheels

Today’s task:

Pull out your pen (yes, this is a pen-and-paper task, it really makes a difference) and today’s page...

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Bloom Business Basics Bootcamp Week 11: Next Steps

Well, we have made it! 10 weeks of the Bloom Business Basics Bootcamp, and you should have a super solid foundation built for your growing business.

If you missed any of the prior weeks, you can see the full series here.

Ok, so now what? 

It’s August, and that means we are looking straight ahead at the 2020 holiday shopping/sales season.

If the rest of the year goes anything like the beginning of the year has, then I can reliably predict one thing:

NOTHING is guaranteed.

If you are someone who typically sells at art/craft/vintage fairs, you are likely going to find yourself with a LOT more open Saturdays than you are used to at this time of year.

If you have a brick and mortar shop, you are saddled not only with the ever-changing health department regulations, but with a whole new level of social responsibility and an ever-growing uncertainty about how your store is going to get the sales (while keeping safe, secure, and socially-distanced!).

In October 2019, I started...

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Bloom Business Basics Bootcamp Week 10: Collaboration

As a child of the ‘90s, I’m gonna kick of this post with some sage words of wisdom that should resonate with you if you are the same vintage as me:

Stop, collaborate, and listen.

Honest to goodness, in my whole life I never thought I’d find myself reaching back to quote Robert Van Winkle, AKA Vanilla Ice, in a business blog post...yet here we are.

Whether you have been following through the entire Bloom Business Basics Bootcamp (you can find all of the posts here) or if this is your first introduction to Bloom, you are likely here because you have (or want to have) a handmade business. 

We artists are a unique bunch...which is really, really cool.

I think that, as an artist and an entrepreneur, it’s easy to get stuck on a lonely island of making and doing everything by yourself. After all, that’s kind of the name of the game when you are a HANDmade business owner, right? Your hands, doing the making!

Here’s the thing, though. It’s...

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Bloom Business Basics Bootcamp Week 9: Getting Website Traffic

Now you’re really in the thick of things!

You’ve established that yes, you ARE going to be an official Handmade Business Owner (yes, I capitalized it because it’s THAT legit!) and you’ve gotten the foundation laid for your business. 

By now, you should have your business banking and payment options established, social media accounts claimed, and ecommerce site chosen and stocked. It’s time to throw your (virtual) doors open and get ready for (online) shoppers to flood in!

Except...well, it doesn’t always work that way (but wouldn’t that be awesome if it did?!)

There’s a very general “rule of thumb” that says that, for every 100 visitors to your website, you should get 1 sale (or, to put it another way, you would “convert” 1% of your website visitors into buyers).

Now this rule isn’t hard and fast, and if you can establish some good relationships with your audience, you can start to see that 1%...

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Bloom Business Basics Bootcamp Week 8: email Marketing

I’m going to make a bold statement here:

If you are a handmade business owner (well, any kind of business owner, really): a well-nurtured and engaged email list is the most valuable asset your business can have.

Say whaaaa??

Hear me out: This statement comes with 10+ years of personal experience and a LOT of trial and error.

I have had my handmade business since 2010, and like many artists and crafters, the majority of my business’ income came from craft fairs, art shows, and vintage/barn sales. The great thing about those events (besides cash flows) was that I had the chance to meet SO many people! I formed personal relationships with customers who came to see me show after show and year after year. 

I realized, though, that outside of my social media sites, I didn’t really have a way to contact those loyal customers to let them know when I’d be in their area, what new designs I had, etc. So, I decided it was time to start building my email list!...

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