A Simple Guide to Product Photography for Handmade Sellers

selling online Mar 16, 2020

Product photography is always a hot topic, especially among handmade sellers. In order to stand out on any digital platform, your photos MUST be top quality. In this video, I show you how I take and edit my photos using my phone and a couple of free editing apps. 

Products used**:

I use the ring light for indoor videos/lives and as an additional light source when I am doing indoor photography. Since it has a built in phone holder AND it comes with the bluetooth remote, it was a great deal. You can find it here on Amazon

I have used this photo tent for a few years now, and it's great! You can find it here on Amazon

I recently released a self-paced mini course that is a step by step video guide of how to build a Shopify website, specifically created for handmade sellers. You can check it out here:

**Disclosure: some of these links are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Continue Reading...

10 Ways You Can (Calmly) Prepare for Coronavirus at Craft Shows

art/craft fairs covid 19 Mar 07, 2020

Note: This is not intended to be medical advice. If you are ill or have concerns for your symptoms, please seek medical treatment from a licensed medical professional. 

As we head into the spring 2020 show season, it seems that there may be an unwelcome attendee: COVID-19, otherwise known as the coronavirus. According to the Centers for Disease Control (CDC), symptoms of this virus include:



shortness of breath

Which, not coincidentally, is also the list of symptoms for many other illnesses at this time of year. The quick spread of the illness and the lack of information has been like fuel to the fire of panic, and in many of the artist and art fair groups, there have been seemingly endless conversations contemplating the potential impact of the virus on handmade businesses (and commerce in general), whether or not shows will be cancelled, and what to do to stay safe if the show DOES go on.

There are a few easy, fairly common-sense things YOU can do to keep...

Continue Reading...

Holiday 2019 Business Prep Challenge Week 4 Emails

Week 4, Day 1:

Good morning: I can't BELIEVE this is the beginning of week 4!

I hope you have been enjoying the challenges so far and that they have helped you to get a kick start to your online holiday sales season. To review, we talked about email marketing in week 1, social media in week 2, eCommerce last week, and now this week we will talk about all things SHOW related! In particular, we will touch on show display tips, packaging tips, and product pricing. 

Today's task: Take a look at your schedule for the rest of the year: do you have enough packaging on hand? Bags, boxes, tissue, etc? You will save money by purchasing your packaging in bulk, and now is the time to get it all ordered before the holiday season. No one loves running to the dollar store the night before a show to get bags!

One of the great things about our group is that we are all here to share and learn from one another. Great packaging sources are something that can be helpful to everyone: feel free...

Continue Reading...

Holiday 2019 Business Prep Challenge Week 3 Emails

Week 3, Day 1

Good morning! Can you believe we are already in week 3 of this challenge?!

So far, we have taken a look at email marketing and social media, and hopefully you have gotten yourself a little schedule going and have some clarity about where your customers spend their time, how to get their information, and how you want to be sharing your business info.

This week, we are going to be talking about how to spruce up your online shop so that your customers have a beautiful, shoppable place to land when they come online. There are a few small but powerful steps you can take to make sure that your product listings are in tip-top shape, and that your customer feels welcome and safe with their purchase from you.

Today's Task: It's best to start with a clean slate, and that means making sure that your products are listed, active, and available. This may be a bigger task for some than for others, depending on how many items you have: today I'd like you to review your...

Continue Reading...

Holiday 2019 Business Prep Challenge Week 2 Emails

Week 2, Day 1:

Happy Monday! I am SO thrilled that you are here and I couldn't be more excited to kick off Week 2 of the Holiday 2019 Business Sales Prep Challenge.

This week, we will be shifting the focus over to all things social media. This is a VERY broad topic and we could go down a million little rabbit holes, but for the purpose of this challenge we are going to keep it simple with some quick, easy tasks. At the end of the week, if it looks like there are themes of specific areas where everyone would like a more in-depth look, I can look into maybe running some workshops in November.

Today's Challenge: Download this brief tip guide for social media posting (don't get stressed, we will work through it together) and take a look at where you think your customers are hanging out online. Are they all-day-everyday Facebook users? Insta-junkies? Lurkers or commenters?

You can find this out by going out to your pages and simply ASKING them: "where do you spend your time on...

Continue Reading...

Holiday 2019 Business Prep Challenge Week 1 Emails

Week 1, Day 1:

Good morning, and welcome to the first week of the Holiday 2019 Business Prep Challenge!

This week, our focus will be on Email Marketing tips and how to get ALL of your craft show shoppers and online followers onto your very own email list.

Today's mini challenge:

Today, I'd like for you to gather all of those email addresses you've been gathering over the years (yes, I mean those business cards, notebook pages, lists, maybe even a list from your personal or business email accounts) and get them all into one place. 

I personally like to use Google Sheets (the Google version of Excel) to keep my list all in one place, but you can use Excel if you prefer. I created a master sheet (it's not real exciting, but it's what I use!) to share, so if you want to use one, grab it and make a copy to save and use in your Google Drive. You can also just see the column names I use and enter those into Excel if you are more comfortable with that.

Grab Your Master Copy Here


Continue Reading...
1 2 3 4 5 6 7 8 9

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.