Your Marketing Strategy for Black Friday/Small Business Saturday/Cyber Monday

Isn’t it...SCARY to think that we are at the END of October already? 

(I’m allowed to make corny Halloween jokes because I will be turning 40 (!!!) on Halloween and it’s a rite of passage). 

 

Really, though, this means that it’s practically November, which means we are getting into the heaviest/best sales season of the year.

 

This is where the rubber meets the road, my friend. We have been talking for MONTHS now about getting prepared, and this is what you have been preparing for.


By now, you should have:

An organized(ish) workspace

An organized(ish) digital desktop

A fully stocked raw materials stash

A fully stocked shipping supply stash

A plan for what/how much you are going to make

A schedule for making product, photographing, editing, and listing on your website

If you don’t have those things, don’t stress too much...I’ve linked to other posts here with tips and guides to help you along in each of those...

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Holiday 2019 Business Prep Challenge Week 4 Emails

Week 4, Day 1:

Good morning: I can't BELIEVE this is the beginning of week 4!

I hope you have been enjoying the challenges so far and that they have helped you to get a kick start to your online holiday sales season. To review, we talked about email marketing in week 1, social media in week 2, eCommerce last week, and now this week we will talk about all things SHOW related! In particular, we will touch on show display tips, packaging tips, and product pricing. 

Today's task: Take a look at your schedule for the rest of the year: do you have enough packaging on hand? Bags, boxes, tissue, etc? You will save money by purchasing your packaging in bulk, and now is the time to get it all ordered before the holiday season. No one loves running to the dollar store the night before a show to get bags!

One of the great things about our group is that we are all here to share and learn from one another. Great packaging sources are something that can be helpful to everyone: feel free...

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Holiday 2019 Business Prep Challenge Week 3 Emails

Week 3, Day 1

Good morning! Can you believe we are already in week 3 of this challenge?!

So far, we have taken a look at email marketing and social media, and hopefully you have gotten yourself a little schedule going and have some clarity about where your customers spend their time, how to get their information, and how you want to be sharing your business info.

This week, we are going to be talking about how to spruce up your online shop so that your customers have a beautiful, shoppable place to land when they come online. There are a few small but powerful steps you can take to make sure that your product listings are in tip-top shape, and that your customer feels welcome and safe with their purchase from you.

Today's Task: It's best to start with a clean slate, and that means making sure that your products are listed, active, and available. This may be a bigger task for some than for others, depending on how many items you have: today I'd like you to review your...

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Holiday 2019 Business Prep Challenge Week 2 Emails

Week 2, Day 1:

Happy Monday! I am SO thrilled that you are here and I couldn't be more excited to kick off Week 2 of the Holiday 2019 Business Sales Prep Challenge.

This week, we will be shifting the focus over to all things social media. This is a VERY broad topic and we could go down a million little rabbit holes, but for the purpose of this challenge we are going to keep it simple with some quick, easy tasks. At the end of the week, if it looks like there are themes of specific areas where everyone would like a more in-depth look, I can look into maybe running some workshops in November.

Today's Challenge: Download this brief tip guide for social media posting (don't get stressed, we will work through it together) and take a look at where you think your customers are hanging out online. Are they all-day-everyday Facebook users? Insta-junkies? Lurkers or commenters?

You can find this out by going out to your pages and simply ASKING them: "where do you spend your time on...

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Holiday 2019 Business Prep Challenge Week 1 Emails

Week 1, Day 1:

Good morning, and welcome to the first week of the Holiday 2019 Business Prep Challenge!

This week, our focus will be on Email Marketing tips and how to get ALL of your craft show shoppers and online followers onto your very own email list.

Today's mini challenge:

Today, I'd like for you to gather all of those email addresses you've been gathering over the years (yes, I mean those business cards, notebook pages, lists, maybe even a list from your personal or business email accounts) and get them all into one place. 

I personally like to use Google Sheets (the Google version of Excel) to keep my list all in one place, but you can use Excel if you prefer. I created a master sheet (it's not real exciting, but it's what I use!) to share, so if you want to use one, grab it and make a copy to save and use in your Google Drive. You can also just see the column names I use and enter those into Excel if you are more comfortable with that.

Grab Your Master Copy Here

I'll...

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