This is a lot of information to take in in a fairly short period of time, but here you are!
You said YES, this IS going to be the year my handmade business kicks some butt online.
Now, you might be thinking…”mmmkay Lucy, didn’t you just drone on and on yesterday about social media and reaching my people there?”
There’s a next step to that, though: in order to get your social media followers to become your customers, you need to get them onto your website and more importantly, onto your email list.
Today’s topic dives a little bit deeper into that, because it’s important that you are using these social media channels to share your work as well as to nurture your audience.
Social media is a touchy subject because it’s a LOT of work, it can take up a LOT of time (but not for you...because now you know how to batch and schedule!), and it can sometimes be difficult to know whether or not the effort is worth it.
This week we are touching on the big things you need to have in place in order to be ready for a successful and profitable online fall/holiday sales season.
If you are new to selling online and you haven’t really committed to one particular platform (i.e., Shopify, Weebly/Square, Wix, Etsy, Amazon Handmade, etc) then I would recommend taking some time to look into each one and see what the best fit is. There are LOTS of different options, and each one comes with its own set of pluses and minuses.
Check out Week 7 of the Business Basics Bootcamp for a rundown of each of these options and see which one(s) you might want to dive deeper into.
I am admittedly partial to Shopify (it’s what I teach in my course: I use it myself and I am thrilled...
By showing up day after day and doing the HARD work, you have put more effort into your business than the vast majority of other handmade sellers.
Throughout this challenge, you have moved through this process to get into a mindset for success and abundance and get your business organized and ready to move forward.
In this final week, we are going to be diving into what you need to do in order to have a successful, thriving online business.
I know that I had a pretty stellar 2020 planned, with an amazing show lineup that had me on track to really knock this year out of the park.
You have OFFICIALLY made it to the end of week 3, and if you weren’t already, you should be feeling like a BOSS.
At this point, you *might* be feeling a little overwhelmed. Last week’s tasks of getting organized were a lot of work, and the idea of creating (and sharing) all of this content can be...a little much.
I absolutely get it. For a long time, this was my basic social media content process:
Now you, my friend, are wayyyyy ahead of the pack already, because you have already started to think about your production/promotion schedule, lay out your content calendar, and batch-create your content.
Say whaaaat?! Yeah, that’s pretty real-deal right there.
It’s coming at you again: today we are going to take yesterday’s content calendar framework and build on that with batching your content.
You may or may not know that, in my own handmade business, I make jewelry. Specifically, I make bespoke statement pieces using upcycled vintage costume jewelry. Nothing can be replicated, as each piece is authentically vintage.
While each individual piece is one of a kind, I batch as much of my work as possible so that I can be efficient, consistent, and productive. For example, when I am making my signature collage necklaces, I will sit with my vintage baubles and create 20-30 collage...
Even if you are already super solid on your content and messaging, it’s always good to take time to review your content and make sure that what you are creating is in alignment with the message that you want to be sending.
Last week, we talked all about organizing and setting systems for yourself and in your business so that you can free up your time and energy to focus on creating.
Social media and email marketing are going to be the two biggest drivers of customer traffic to your website, so it makes sense to say that these are the places where you need to be sharing new content regularly.
A content calendar is a simply a plan for what content you are going to share, where you will share it, and when it will be shared. Today we are talking about a social media content calendar, but you can apply the same...
This includes things like:
Content is an extremely important ingredient in your marketing strategy.
What you put out into the world should attract someone who is your perfect customer and repel someone who is not your perfect customer.
You might be thinking “WHAT?! I don’t want to repel anyone!”
You want your audience to be filled with people who know, like, and trust you...who LOVE every single thing you make and who scramble to be the first in line...
So far, you have worked on getting into a good business mindset, you have gotten some of your most important business elements organized and ready, and now we are ready to get into the juicy fun.
Before we dive into that, though, I wanted to take a step back and talk about something that can sometimes be a stumbling block:
Buzzwords are those weird little words and phrases that people “in the biz” use that can sometimes be...confusing.
Things like “funnel” and “content” and “lead magnet”. The words themselves make sense...but what the heck do they MEAN?!
Today I wanted to put out a little list of the most common “buzzwords” that I see (and use) to hopefully help you to have at least one...
If you had any of these pieces already nailed down then KUDOS to you, you are ahead of the pack! I personally am very good at having my space organized, not so good at having my business-y stuff (like systems) organized. I’m getting there, though!
I wanted to end this week’s challenge with something that you likely already have a plan for: organizing your shipping.