What Being Consistent Means to Your Handmade Business

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Have you ever heard the phrase “know, like, and trust”? 

There’s an unspoken rule of marketing and sales that says that people buy from who they know, like, and trust. 

Beyond just sales, though, the know, like, and trust factor stands true in pretty much every aspect of our lives. You build up your circle of trusted friends and advisors to learn from and lean on, whether it be for personal friendship or professional guidance.

 

As handmade sellers, we have a unique opportunity to build relationships with our customers due to the intimate nature of our product: a handcrafted item is a literal extension of the person who makes it. This opens up the door to really connect with someone on a more personal level, and in a relationship like that, the ONE thing you have to be is reliable...which...

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5 Ways to Ease the Pain of Holiday Shipping Delays

customer service shipping Dec 15, 2020

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

So...yeah.

Shipping delays are a really regular part of the holiday season, but in keeping with the 2020 brand, this year it’s EXTRA ridiculous.


On the bright side, part of the reason for these exceptional delays is the overwhelming number of packages that have been sent out...meaning that people have shopped online more than ever! The New York Times reported an estimated 3 billion (yes, that’s billion with a B) packages will be sent by the end of the holiday season.

We’re gonna take that little nugget of info and put it in our back pocket for now, though.


The downside is that packages are definitely delayed across the board. 

Now, for the most part it’s just a couple of days, so it’s not THAT bad if you are getting your orders out right away. 

 

But...depending on the area...

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