Email Marketing & List Building for Makers

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.


Ok my friend: it’s time to think about getting back “out there” in the world, which means (maybe) getting back into craft markets, art fairs, and shows.

Yipee yahoo!


As you get ready to do this, you will be busy in your crafty space, happily making your beautiful goodies and getting excited to get some cash flow (because...who doesn’t love cash flow?!). 


I am going to challenge you, though, to make a little bit of a mindset shift on how you look at shows.


Ok, this might be kind of a HUGE mindset shift...but hear me out.


I have been in ‘the biz’ of selling at markets since 2010. Sometime around 2017, I started to shift my mindset from “going to this show to make money is my #1 priority” to “going to this show to get new...

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The Holiday Push


Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Well well well, it’s just about time for turkey!

This is it: the final week before the official start of the holiday shopping season.


I know that you’ve got a LOT of making to do, so I’m gonna keep this short and sweet today by sharing a list of reminders and giving you suggested jumping off points in case you are in that “I have so much to do but I don’t know where to start” mode.


The USPS has suggested the following dates as shipping cutoff deadlines for packages to be received by Christmas.

  • USPS Priority Mail Express: Next day, ship by Wednesday, December 23rd
  • Priority Mail: 1-3 days, ship by Monday, December 21st
  • First-class Mail: 1-3 days, ship by Friday, December 18th
  • USPS media mail: 2 to 8 days, ship by Wednesday, December 16th
  • USPS retail ground: 2 to 8...
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Email marketing strategy for Black Friday/Small Business Saturday/Cyber Monday

email marketing Nov 08, 2020

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Well hey there happy maker! 


It’s been a pretty big week here...but I’m keeping my eye on the prize and I’m pushing full steam ahead on my Black Friday/Small Business Saturday/Cyber Monday plans.

If you’ve been following along, the discussion here at Bloom has been about everything you need as a handmade business owner to get ready for the 2020 holiday shopping season being largely online.


Now that we are inching closer to the big shopping weekend, it’s time to lock in your email marketing strategy and make sure you are really loving up on the people who support you the most!


I know, I know, email marketing is just *one* *more* *thing* on the ever-growing list of things “to do” in your business, but I believe (and I stand by this) that email marketing...

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Pivot to Profit Week 4 Day 4: A Way to Reach your Audience

Can I just pause here to say that YOU are a star. 

You have made it all the way through the challenge, and for that you deserve a hearty (socially-distanced virtual) high-five.


This is a lot of information to take in in a fairly short period of time, but here you are! 


You said YES, this IS going to be the year my handmade business kicks some butt online. 


You, my friend, ARE in the right place.



Today’s topic is a way to reach your audience.


Now, you might be thinking…”mmmkay Lucy, didn’t you just drone on and on yesterday about social media and reaching my people there?”


Why yes, yes I did. I stand by that.


There’s a next step to that, though: in order to get your social media followers to become your customers, you need to get them onto your website and more importantly, onto your email list



Now here’s an ironic story that I have to share:

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Pivot to Profit Week 4 Day 3: A Way to Share Your Work

Last week, we talked about content creation and organization, including how to batch and schedule your social media posts.


Today’s topic dives a little bit deeper into that, because it’s important that you are using these social media channels to share your work as well as to nurture your audience. 



Essentially, you don’t want to be sharing only funny memes, but you also don’t want to be sharing only pictures of your art. Neither one of those works very well if you are trying to build up a brand and a relationship with your audience.

Social media is a touchy subject because it’s a LOT of work, it can take up a LOT of time (but not for you...because now you know how to batch and schedule!), and it can sometimes be difficult to know whether or not the effort is worth it.



Handmade sellers like you and I have historically been reliant on art fairs, craft shows, vintage shows, swap meets...whatever you prefer to...

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Bloom Business Basics Bootcamp Week 9: Getting Website Traffic

Now you’re really in the thick of things!

You’ve established that yes, you ARE going to be an official Handmade Business Owner (yes, I capitalized it because it’s THAT legit!) and you’ve gotten the foundation laid for your business. 

By now, you should have your business banking and payment options established, social media accounts claimed, and ecommerce site chosen and stocked. It’s time to throw your (virtual) doors open and get ready for (online) shoppers to flood in!

Except...well, it doesn’t always work that way (but wouldn’t that be awesome if it did?!)

There’s a very general “rule of thumb” that says that, for every 100 visitors to your website, you should get 1 sale (or, to put it another way, you would “convert” 1% of your website visitors into buyers).

Now this rule isn’t hard and fast, and if you can establish some good relationships with your audience, you can start to see that 1%...

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Bloom Business Basics Bootcamp Week 8: email Marketing

I’m going to make a bold statement here:

If you are a handmade business owner (well, any kind of business owner, really): a well-nurtured and engaged email list is the most valuable asset your business can have.

Say whaaaa??

Hear me out: This statement comes with 10+ years of personal experience and a LOT of trial and error.

I have had my handmade business since 2010, and like many artists and crafters, the majority of my business’ income came from craft fairs, art shows, and vintage/barn sales. The great thing about those events (besides cash flows) was that I had the chance to meet SO many people! I formed personal relationships with customers who came to see me show after show and year after year. 

I realized, though, that outside of my social media sites, I didn’t really have a way to contact those loyal customers to let them know when I’d be in their area, what new designs I had, etc. So, I decided it was time to start building my email list!...

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Holiday 2019 Business Prep Challenge Week 1 Emails

Week 1, Day 1:

Good morning, and welcome to the first week of the Holiday 2019 Business Prep Challenge!

This week, our focus will be on Email Marketing tips and how to get ALL of your craft show shoppers and online followers onto your very own email list.

Today's mini challenge:

Today, I'd like for you to gather all of those email addresses you've been gathering over the years (yes, I mean those business cards, notebook pages, lists, maybe even a list from your personal or business email accounts) and get them all into one place. 

I personally like to use Google Sheets (the Google version of Excel) to keep my list all in one place, but you can use Excel if you prefer. I created a master sheet (it's not real exciting, but it's what I use!) to share, so if you want to use one, grab it and make a copy to save and use in your Google Drive. You can also just see the column names I use and enter those into Excel if you are more comfortable with that.

Grab Your Master Copy Here


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