Planning Your Holiday Marketing Strategy

holidays marketing Sep 12, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.


 We can still feel the warmth of the summer sun on our faces, but now is the time to start planning our holiday marketing strategy!


You’ll soon be deep in the handmade trenches, working hard on your creations like the good elf you are. Now is the time to plan your marketing and try to schedule as much of it as possible.


By doing it now, you’ll have peace of mind that your marketing is in place, which will also (hopefully) increase your sales during this very important period.


I've got some tips and advice for getting your marketing strategy in place for the holidays. My hope is that by taking action now, you'll have a smoother and more successful selling season.


Let’s get planning!


Think About Where You’d Like to Advertise


For many small business...

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Who Is Your Target Market? Finding Your Perfect Customer

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.


I’m just going to put this out there: if you say your products are for “everyone”, then you will never build a handmade business that will succeed.


I know - harsh! But this concept is true for EVERY business. Your products will never be for everyone. And finding your specific customer is a must if you want to create a successful business that pays the bills.


If you’re just starting your craft business, this is the perfect time to figure out who your target market is. And if you’ve been in business for a while and haven’t figured out who your ideal customers are - you can do it now, and just go forward from here,


Don’t get me wrong - this isn’t easy! It’s not a quick job, either. You will probably start with an idea of your perfect customer...

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5 questions to ask when choosing an ecommerce platform for your handmade business

marketing selling online Apr 04, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.


I’m going to come straight out of the gate here with this:


For your business to thrive, you must have a way to sell online.


If you have previously relied on in-person events such as fairs and markets to sell your work, then 2020 was the not-so-gentle push that you needed to start selling online.


There are so many ecommerce platforms to choose from, and when you are trying to decide where to sell online, here are some questions to ask yourself:



Is the platform user-friendly?


Unless you are a “tech person”, having a site that is user-friendly is a non-negotiable. Many of the ecommerce platforms used by handmade sellers are template-based, meaning that you can choose from a selection of pre-designed templates (free or paid) that you can customize for your...

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Email Marketing & List Building for Makers

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.


Ok my friend: it’s time to think about getting back “out there” in the world, which means (maybe) getting back into craft markets, art fairs, and shows.

Yipee yahoo!


As you get ready to do this, you will be busy in your crafty space, happily making your beautiful goodies and getting excited to get some cash flow (because...who doesn’t love cash flow?!). 


I am going to challenge you, though, to make a little bit of a mindset shift on how you look at shows.


Ok, this might be kind of a HUGE mindset shift...but hear me out.


I have been in ‘the biz’ of selling at markets since 2010. Sometime around 2017, I started to shift my mindset from “going to this show to make money is my #1 priority” to “going to this show to get new...

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Joanne Hawker's March Meet the Maker 2021

marketing social media Feb 24, 2021

Well well well, we made it through the longest 2 months EVERRRRR!!!!


Hopefully March is coming in like a lion, because come April it’s gonna be time to enjoy some nice warm weather.

While we are anxiously awaiting the end of winter and the beginning of a prosperous spring season, Joanne Hawker’s March Meet the Maker challenge is a great way to get connected with your audience and with your fellow makers.


March Meet the Maker is a 31 day Instagram challenge that was started by artist Joanne Hawker in 2016. Since then, this challenge has become a bit of a hallmark in the maker’s movement, with thousands of makers around the world participating.


The concept is simple: each day there is a different posting prompt, and you post on that day using the hashtag #MarchMeetTheMaker . Not only are the prompts excellent for pushing you to share your story, but you are also creating a bank of valuable content that you can repurpose and share all year long.

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Consistency, authenticity, and growth: build your audience with love

Every year on Thanksgiving, my mother will always answer the phone “gobble, gobble!”...and I fully expect that when I call her tomorrow, this is exactly what she will say.

It’s a goofy Thanksgiving tradition that I never really knew I loved until I really started to think about it.

There’s a lot to be said for being consistent: mostly, there is comfort in knowing what to expect...and then delight in having those expectations met!


Over these past few weeks and months, I have been shouting from the rooftops the importance of nurturing and engaging your audience. Most of us handmade business owners are used to doing the bulk of our sales at craft shows, art fairs, vintage markets, and the like. 

 Well, 2020 said “nope, not this year!”, so it’s been an uphill climb to get these businesses cranking ahead online...but I’ve seen SO MANY of you amazing artists get out there and DO it. 


Messy, imperfect action...

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The Holiday Push


Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Well well well, it’s just about time for turkey!

This is it: the final week before the official start of the holiday shopping season.


I know that you’ve got a LOT of making to do, so I’m gonna keep this short and sweet today by sharing a list of reminders and giving you suggested jumping off points in case you are in that “I have so much to do but I don’t know where to start” mode.


The USPS has suggested the following dates as shipping cutoff deadlines for packages to be received by Christmas.

  • USPS Priority Mail Express: Next day, ship by Wednesday, December 23rd
  • Priority Mail: 1-3 days, ship by Monday, December 21st
  • First-class Mail: 1-3 days, ship by Friday, December 18th
  • USPS media mail: 2 to 8 days, ship by Wednesday, December 16th
  • USPS retail ground: 2 to 8...
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Your Marketing Strategy for Black Friday/Small Business Saturday/Cyber Monday

Isn’t it...SCARY to think that we are at the END of October already? 

(I’m allowed to make corny Halloween jokes because I will be turning 40 (!!!) on Halloween and it’s a rite of passage). 


Really, though, this means that it’s practically November, which means we are getting into the heaviest/best sales season of the year.


This is where the rubber meets the road, my friend. We have been talking for MONTHS now about getting prepared, and this is what you have been preparing for.

By now, you should have:

An organized(ish) workspace

An organized(ish) digital desktop

A fully stocked raw materials stash

A fully stocked shipping supply stash

A plan for what/how much you are going to make

A schedule for making product, photographing, editing, and listing on your website

If you don’t have those things, don’t stress too much...I’ve linked to other posts here with tips and guides to help you along in each of those...

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Pivot to Profit Week 4 Day 3: A Way to Share Your Work

Last week, we talked about content creation and organization, including how to batch and schedule your social media posts.


Today’s topic dives a little bit deeper into that, because it’s important that you are using these social media channels to share your work as well as to nurture your audience. 



Essentially, you don’t want to be sharing only funny memes, but you also don’t want to be sharing only pictures of your art. Neither one of those works very well if you are trying to build up a brand and a relationship with your audience.

Social media is a touchy subject because it’s a LOT of work, it can take up a LOT of time (but not for you...because now you know how to batch and schedule!), and it can sometimes be difficult to know whether or not the effort is worth it.



Handmade sellers like you and I have historically been reliant on art fairs, craft shows, vintage shows, swap meets...whatever you prefer to...

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Pivot to Profit Week 3 Day 4: Batching your Content

Well hellooooooo Thursday! You are really a challenge rockstar, ya know that?!

Snaps for showing UP, because this challenge really is a lot of work.

I’m going to have to go back through the posts for this week and see how many times I said the word “content”...( I see a party game potential here!)

It’s coming at you again: today we are going to take yesterday’s content calendar framework and build on that with batching your content.



You may or may not know that, in my own handmade business, I make jewelry. Specifically, I make bespoke statement pieces using upcycled vintage costume jewelry. Nothing can be replicated, as each piece is authentically vintage. 


While each individual piece is one of a kind, I batch as much of my work as possible so that I can be efficient, consistent, and productive. For example, when I am making my signature collage necklaces, I will sit with my vintage baubles and create 20-30 collage...

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