Who is your “perfect customer”?? I talk a LOT about your Perfect Customer (or PC for short), and that’s for a good reason. Building your perfect customer profile allows you to create marketing, content, products and promotions that reflect what your PC wants and needs. Knowing your PC is the KEY to success. And it’s […]
The biggest divider between selling your handmade creations in person versus selling them online: your product photography! When you’re selling in person, your customer can see, touch, smell, and experience your items first-hand. But online – your photos must convey the sensory experience for your customer. Your photos must help them understand how your items […]
Ah, the eternal quest to make more money without working harder—sounds like a dream, doesn’t it? I know, the idea of cranking out more products or stretching your creative muscles until they’re thin just to see a bit more green can feel… well, daunting. But, what if I told you there’s a magic potion for […]
If you’re reading this, chances are you’ve poured your heart and soul into creating amazing products. You’ve perfected your craft, you’ve set up shop, and you’re ready for the sales to start rolling in. But for some reason, they’re just not. Can you make a living selling crafts, or should you give up and return […]
If you’re anything like me, you know that craft shows are more than just a place to showcase your creations – they’re an opportunity to connect with customers, build your brand, and, of course, make some sales. But let’s face it, standing out in a sea of talented vendors isn’t always easy. I’m here to […]
So you’ve decided to take the plunge and start selling handmade items online to share your talent with the world. Congratulations on taking that leap of faith! Selling your handmade creations online can be an incredibly rewarding endeavor, allowing you to turn your passion into a thriving business. However, as with any new adventure, there […]
Whether you specialize in unique jewelry, artisanal soaps, or hand-sewn textiles, one of the most exciting aspects of running a handmade business is sharing your creations with the world. But marketing costs can be considerable, so finding ways to market your handmade business for free are essential to keeping costs down. In today’s digital age, […]
I started my handmade business in 2010, and after setting up my craft table in more school gyms, church basements, parking lots, and fairgrounds than I could count, I realized that I did NOT love the constant ‘weekend hustle’ of setting up at shows nearly as much as I loved meeting the people who would buy my work.
I had this idea that makers like me had to set up at markets and fairs to make money...which was soooo 1997! With social media, blogs, email, and websites, I had the power to reach beyond my little community craft show and expand my reach farther than I could have possibly imagined.
Fast forward to today, where I have helped hundreds of makers find and connect with people who will actually buy, without having to pop up at a market every weekend.
If you will read on, I’d love to tell you how I can help you find the people who will buy your stuff!
Wife, mom, jewelry maker/ *ahem* bead hoarder,
and passionate marketing coach for makers at Bloom.
