How to Research if Your Handmade Items Will Sell Online

 

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

For most artists and craftspeople, there comes a time when a friend or family member will say to you, “you should sell this!” 

 

Maybe you decided to give a local art or craft show a shot, and got a few sales (or maybe a lot!).

 

Moving your handmade items into an online space opens the doors wide open to the world - literally! Which means two things:

 

  1. The potential of selling your items to a large audience is high.
  2. The potential that no one will want to buy your items is also high.

 

 

The truth is, just because you can sell something locally does not automatically mean that the Internet is just waiting to give your their money.

 

So before you hang your virtual shop sign, let’s do some research to see if your handmade items will sell online.

 

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6 Steps To Getting Your Craft Business Online

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

So you’ve decided it’s time to get your beautiful, unique creations online so people around the world can purchase them? 

 

That is awesome and amazing! Congratulations!

 

 Awe, Baby Biebs!

 

I know it seems like a HUGE undertaking, but I’m here for you, and I’ve got what you need to get your online business started. Take it one step at a time, and you’ll soon be opening your virtual doors to new customers and, more importantly, new sales! 

 

Let’s get this party started!

 

 

1. Decide On What You Want to Sell Online

 

Before you get started, take a look at what you’re making (or what you want to make), and think about how it will sell online. Can you ship it easily / affordably? Is it something you think people will...

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12 Top Tips to Increase Online Sales for Your Craft Business

 Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

How to boost sales. It’s one of the biggest obstacles for most small business owners. Maybe you need a quick increase in funds, or you’re looking to develop your sales volume for a sustainable amount of time.

 

For online businesses, it can seem even more mysterious. You open a shop online and then...crickets. Where is everyone, and how can you let them know that your fabulous creations exist?

I’ve gathered a dozen top tips to increase online sales for your craft or handmade business. Some will give you a quick influx of cash. Others are more involved, but have the intention of increasing your overall sales over time. You can implement some or all of these and see how your business responds.

 

Let’s get started!



1 Know Your Perfect Customer Well

 

One of the biggest...

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3 Easy Ways to Have an Online Sales Event

selling online Apr 11, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

If you haven’t noticed, selling online is *kind of* my jam here at Bloom.

 

Don't get me wrong, I LOVE selling at in-person craft markets and fairs. The reality is, though, they are a lot of work, and at this point in history they are no longer as reliable for sales as they once were.

 

One of my favorite ways to infuse the excitement of an in-person market with the ease of online selling is to have what I like to call an ‘online sale event’, or an online show. 

 

Essentially, you are running a sale (not necessarily a discount sale) where you are letting people know that there is something great going on over at your website, and you are inviting them to come and shop. 


Like this, but virtually!

There are several different ways you can go about creating an online sale event...

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5 questions to ask when choosing an ecommerce platform for your handmade business

marketing selling online Apr 04, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

I’m going to come straight out of the gate here with this:

 

For your business to thrive, you must have a way to sell online.

 

If you have previously relied on in-person events such as fairs and markets to sell your work, then 2020 was the not-so-gentle push that you needed to start selling online.

 

There are so many ecommerce platforms to choose from, and when you are trying to decide where to sell online, here are some questions to ask yourself:

 


 

Is the platform user-friendly?

 

Unless you are a “tech person”, having a site that is user-friendly is a non-negotiable. Many of the ecommerce platforms used by handmade sellers are template-based, meaning that you can choose from a selection of pre-designed templates (free or paid) that you can customize for your...

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What Being Consistent Means to Your Handmade Business

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Have you ever heard the phrase “know, like, and trust”? 

There’s an unspoken rule of marketing and sales that says that people buy from who they know, like, and trust. 

Beyond just sales, though, the know, like, and trust factor stands true in pretty much every aspect of our lives. You build up your circle of trusted friends and advisors to learn from and lean on, whether it be for personal friendship or professional guidance.

 

As handmade sellers, we have a unique opportunity to build relationships with our customers due to the intimate nature of our product: a handcrafted item is a literal extension of the person who makes it. This opens up the door to really connect with someone on a more personal level, and in a relationship like that, the ONE thing you have to be is reliable...which...

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Email Marketing & List Building for Makers

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

Ok my friend: it’s time to think about getting back “out there” in the world, which means (maybe) getting back into craft markets, art fairs, and shows.

Yipee yahoo!

 

As you get ready to do this, you will be busy in your crafty space, happily making your beautiful goodies and getting excited to get some cash flow (because...who doesn’t love cash flow?!). 

 

I am going to challenge you, though, to make a little bit of a mindset shift on how you look at shows.

 

Ok, this might be kind of a HUGE mindset shift...but hear me out.

 




I have been in ‘the biz’ of selling at markets since 2010. Sometime around 2017, I started to shift my mindset from “going to this show to make money is my #1 priority” to “going to this show to get new...

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Making the Most of your Holiday Social Media Posts

I’m going to keep it short and simple this week, because you are in PEAK making time right now and that’s key!

Right now, more than EVER before, there is a huge amount of support out there for handmade businesses...particularly on social media. You are missing a MAJOR opportunity if you don’t get out there and participate in it!

Here are 4 quick tips that you can implement today to get a little bit more traction in the social feeds:

Use Instagram’s Support Small Business sticker to tag your business in your stories 

Use hashtags such as #shopsmall #shoplocal #shophandmade on your product and business-related posts

Use the video and live features on Facebook and Instagram: Facebook strongly favors live video right now and you’ll reach more of your audience

Use the Reels feature on Instagram: it’s new, and they love (and favor!) when you use new features


Since shows and fairs are pretty much at a standstill, I want you to treat your...

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5 Easy Ways to Spruce Up Your Website

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Well hey there crafty friend!

 

You’ve made it through Thanksgiving, and hopefully you are elbow-deep in online orders!

 

I want to take a moment to give you a BIG pat on the back...

...you have done SO MUCH WORK this year to get your handmade business moved over into an online space. 

 

You have probably heard me say “progress over perfection”, and if you have taken my advice, then you have gotten your online spaces up and running before you felt ready.

 

If that is what you have done, then I’m over here cheering for you!

If you are still stuck in the “I don’t know what to do/I’m not ready to be online” space, then consider this your official (gentle) kick in the pants to get moving.


As you move further into the holiday shopping season, it’s...

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Consistency, authenticity, and growth: build your audience with love

Every year on Thanksgiving, my mother will always answer the phone “gobble, gobble!”...and I fully expect that when I call her tomorrow, this is exactly what she will say.

It’s a goofy Thanksgiving tradition that I never really knew I loved until I really started to think about it.

There’s a lot to be said for being consistent: mostly, there is comfort in knowing what to expect...and then delight in having those expectations met!


 

Over these past few weeks and months, I have been shouting from the rooftops the importance of nurturing and engaging your audience. Most of us handmade business owners are used to doing the bulk of our sales at craft shows, art fairs, vintage markets, and the like. 

 Well, 2020 said “nope, not this year!”, so it’s been an uphill climb to get these businesses cranking ahead online...but I’ve seen SO MANY of you amazing artists get out there and DO it. 


 

Messy, imperfect action...

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