Finding Hashtags for Your Handmade Business Instagram Posts

social media Jul 11, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

We are gearing up for the Your Blooming Business Challenge, which starts on July 23rd!

 

To get you ready to rock your social media, I have some quick tips for finding hashtags for your Instagram business posts.

 

 

Hashtags on Instagram still play a role in getting eyeballs on your posts. But you can’t throw any hashtags on your post and hope they work.

 

Take some time to research and find the most relevant hashtags for that particular post, and you’ll see the best engagement.

 

Niche Hashtags Equal More Eyes On Your Posts

 

Rather than using super popular hashtags, such as #beautiful, which has over 750 million uses, look for smaller, niche hashtags. These smaller tags will give you a greater chance of being seen on the hashtag’s page. 

 

Just for...

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Get Ready for the Bloom Social Media Challenge!

social media Jul 04, 2021

 

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

Need a little help focusing on social media for your business? I’ve got the perfect thing for you.

 

On July 23rd I’ll be running the Your Blooming Business Challenge! It’s 7 days of tasks that will help you get laser-focused on social media for your handmade business. You’ll get clear on how your current posts are doing, which posts work the best (and which ones don’t), and how you can increase your followers and engagement.

 

As you wait to start the challenge, it’s a good idea to review some of the tips I’ve given in the past so you can hit the ground running. Here’s a round up of my posts on social media - have fun prepping for the challenge and keep an eye out for the challenge sign up!

 

Here's a list of the recommended blog posts, and then...

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How to Do A Social Media Audit for Your Handmade Business

social media Jun 20, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

You know that social media is a “must have” for most businesses these days. It’s the most accessible way to get in front of your potential customers

 

But do you know if you’re attracting the right people? How can you ensure you are posting content that your ideal customer is interested in? 

 

A social media audit is the answer! Reviewing your strategy, growth and content can show you what’s working well and what needs improvement. Don’t be scared - the word “audit” may strike fear in your heart but I promise this is a painless exercise!

 

 Don't worry, this audit is less scary than Thriller!

 

Here’s a quick overview of how to conduct a social media audit for your handmade business.

 

1. Take note of all your social...

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How to Use Instagram Insights for Your Craft Business

social media Jun 06, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

 

One of the biggest advantages to having a social media presence is the ability to know who is seeing your posts, where they’re located, what time they’re online and most importantly - which of your posts they interact with the most. You have all this information at your fingertips with Instagram analytics!

 

Today we’re going to walk through how to understand Instagram Insights (which is their name for analytics). We’ll talk about what information you can find, and what is important to know. There are some analytics that don’t really matter, even though they seem important - we’ll discuss those as well.

 

Going through this information can seem overwhelming but once you understand what you’re looking at, you’ll see it’s actually easy to get a nice...

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What Being Consistent Means to Your Handmade Business

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Have you ever heard the phrase “know, like, and trust”? 

There’s an unspoken rule of marketing and sales that says that people buy from who they know, like, and trust. 

Beyond just sales, though, the know, like, and trust factor stands true in pretty much every aspect of our lives. You build up your circle of trusted friends and advisors to learn from and lean on, whether it be for personal friendship or professional guidance.

 

As handmade sellers, we have a unique opportunity to build relationships with our customers due to the intimate nature of our product: a handcrafted item is a literal extension of the person who makes it. This opens up the door to really connect with someone on a more personal level, and in a relationship like that, the ONE thing you have to be is reliable...which...

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Scheduling Tools for Social Media

organization social media Mar 14, 2021

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Makers as entrepreneurs have such a unique set of responsibilities: not only do we have to manage the process of actually physically making our products (while many other product-based businesses simply order theirs), we have to manage all of the ‘business stuff’.

 

One of the most important non-making tasks in this business is content creation. Content is everything that you put out into the world: your social media posts, photos, videos, pins, blog posts, lives, etc.  

 

Part of having a strong online presence is being able to be found by your “Perfect Customer”, which means you have to regularly create and share content that will be enticing to them. I don’t mean just posting pictures of what you make...I’m talking about creating real, genuine conversations that...

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Joanne Hawker's March Meet the Maker 2021

marketing social media Feb 24, 2021

Well well well, we made it through the longest 2 months EVERRRRR!!!!

 

Hopefully March is coming in like a lion, because come April it’s gonna be time to enjoy some nice warm weather.


While we are anxiously awaiting the end of winter and the beginning of a prosperous spring season, Joanne Hawker’s March Meet the Maker challenge is a great way to get connected with your audience and with your fellow makers.

 

March Meet the Maker is a 31 day Instagram challenge that was started by artist Joanne Hawker in 2016. Since then, this challenge has become a bit of a hallmark in the maker’s movement, with thousands of makers around the world participating.

 

The concept is simple: each day there is a different posting prompt, and you post on that day using the hashtag #MarchMeetTheMaker . Not only are the prompts excellent for pushing you to share your story, but you are also creating a bank of valuable content that you can repurpose and share all year long.

...
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Making the Most of your Holiday Social Media Posts

I’m going to keep it short and simple this week, because you are in PEAK making time right now and that’s key!

Right now, more than EVER before, there is a huge amount of support out there for handmade businesses...particularly on social media. You are missing a MAJOR opportunity if you don’t get out there and participate in it!

Here are 4 quick tips that you can implement today to get a little bit more traction in the social feeds:

Use Instagram’s Support Small Business sticker to tag your business in your stories 

Use hashtags such as #shopsmall #shoplocal #shophandmade on your product and business-related posts

Use the video and live features on Facebook and Instagram: Facebook strongly favors live video right now and you’ll reach more of your audience

Use the Reels feature on Instagram: it’s new, and they love (and favor!) when you use new features


Since shows and fairs are pretty much at a standstill, I want you to treat your...

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Consistency, authenticity, and growth: build your audience with love

Every year on Thanksgiving, my mother will always answer the phone “gobble, gobble!”...and I fully expect that when I call her tomorrow, this is exactly what she will say.

It’s a goofy Thanksgiving tradition that I never really knew I loved until I really started to think about it.

There’s a lot to be said for being consistent: mostly, there is comfort in knowing what to expect...and then delight in having those expectations met!


 

Over these past few weeks and months, I have been shouting from the rooftops the importance of nurturing and engaging your audience. Most of us handmade business owners are used to doing the bulk of our sales at craft shows, art fairs, vintage markets, and the like. 

 Well, 2020 said “nope, not this year!”, so it’s been an uphill climb to get these businesses cranking ahead online...but I’ve seen SO MANY of you amazing artists get out there and DO it. 


 

Messy, imperfect action...

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The Holiday Push

 

Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Well well well, it’s just about time for turkey!

This is it: the final week before the official start of the holiday shopping season.

 

I know that you’ve got a LOT of making to do, so I’m gonna keep this short and sweet today by sharing a list of reminders and giving you suggested jumping off points in case you are in that “I have so much to do but I don’t know where to start” mode.


Shipping

The USPS has suggested the following dates as shipping cutoff deadlines for packages to be received by Christmas.

  • USPS Priority Mail Express: Next day, ship by Wednesday, December 23rd
  • Priority Mail: 1-3 days, ship by Monday, December 21st
  • First-class Mail: 1-3 days, ship by Friday, December 18th
  • USPS media mail: 2 to 8 days, ship by Wednesday, December 16th
  • USPS retail ground: 2 to 8...
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